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CareersInFood.com · 14 hours ago

Brand Manager

Newport Beach, CA

Full-time

Onsite

Senior Level

5+ years exp

Perricone Farms has partnered with Natalie’s Orchid Island Juice Company to create a dynamic company poised for significant growth in the premium citrus juice market. They are seeking a Brand Manager to support the strategic development and execution of brand initiatives to drive growth and strengthen brand equity.

Human ResourcesManufacturing

Hiring Manager

Andi Thornbury

Responsibilities

Brand Strategy & Growth: develop and implement the annual operating plan and campaigns aligned with company objectives, using consumer insights and category trends

Campaign Execution: Manage annual marketing calendar, ensuring consistent execution across campaigns, activations, and promotions in collaboration with the marketing team

Innovation: Manage and drive innovation that ties to consumer insights and ingredient trends

Commercial & Sales Support: Partner with sales teams to develop compelling retail strategies, promotional plans, and customer presentations

Creative Brand Execution: Manage creative development for advertising, packaging, and brand collateral to maintain brand consistency across all touchpoints, including retail, foodservice and e-commerce channels

Performance Analysis & Reporting: Track brand performance metrics and provide actionable insights