Apply on Employer Site

Zefr · 14 hours ago

Advertising Research Analyst

New York, NY

Full-time

Hybrid

Entry Level

$70K/yr - $90K/yr

1+ years exp

Zefr is a leader in AI-powered content classifications for brands and advertisers. The Advertising Research Analyst will play a critical role in the research team by analyzing campaign performance, developing reports, and collaborating with cross-functional teams to provide insights and recommendations.

AdvertisingEnterprise SoftwareInternetMarketingVideoVideo Advertising

Work & Life Balance

Responsibilities

Analysis of advertiser campaign performance, providing insights and actionable recommendations for best practices and optimization

Develop reports and insights to help sales teams be effective and nimble

Create output that tells the story behind the data to non-technical team members

Leverage AI agents and automation to identify, redesign, and optimize workflows, significantly reducing manual effort and operational overhead

Collaborate with cross-functional stakeholders to understand our clients’ business needs, formulate and complete end-to-end analysis, generate creative ideas, research possible solutions, recommend an appropriate solution, lead and/or perform the implementation, and present results

Be the measurement expert across our workstreams

Qualification

Media research experienceData analysisMicrosoft ExcelSQLMedia planningCommunication skillsProblem solvingAttention to detailStorytelling

Required

1-2 years of media research experience at a media agency, digital publisher or data and analytics company

Understanding of media planning and media math (reach, frequency, audience composition, CPV, CPM, Lift, etc.)

Proficient in Microsoft Excel, PowerPoint or the Google equivalent

Strong mathematical and analytical abilities

Excellent communication skills and attention to detail

Ability to work independently and problem solve as well as effectively collaborate with various teams

Education: Bachelor of Arts/Sciences or equivalent experience

Preferred

Experience with syndicated media research like Nielsen and ComScore, and third-party measurement solutions like Kantar, Dynata, Nielsen Catalina Solutions, Circana, Disqo, Brandwatch and Google Ads experience is a plus

A knack for storytelling or interest in consumer insights is a plus

SQL is a plus

Master's Degree is a plus

Keynote is a plus