Cayaba Care · 3 weeks ago
Senior Marketing Manager - Remote
United States
Full-time
Remote
Senior Level
$130K/yr - $140K/yr
6+ years expCayaba Care is dedicated to improving maternal health outcomes for underserved communities. The Senior Marketing Manager will lead member acquisition and engagement efforts, develop integrated marketing campaigns, and support B2B marketing initiatives to drive growth and enhance the member experience.
Health CareHospitalService Industry
Responsibilities
Support the development and execution of member acquisition and enrollment efforts across marketing, sales, community, & provider channels
Builds and manages automated, multichannel marketing campaign workflows, including sms, email, phone, and direct mail
Gain a deep understanding of our target Medicaid populations to better reach and understand the membership base
Develop playbooks and toolkits for community and provider outreach, to scale the work from market to market
Drive marketing analytics and measurement initiatives, ensuring we have the proper tracking set up and the reports we need to monitor performance
Use data, A/B testing, and audience insights to continuously improve conversion and performance
Establish, document, and standardize best-practice marketing processes and workflows (e.g., campaign execution, content governance) to ensure the Marketing team can scale efficiently while maintaining high quality and consistency
Ensure marketing and communication materials are compliant with Cayaba and partner brand guidelines and reflect Cayaba’s value
Partner closely with Executive Leadership team to align messaging with sales strategies
Develop compelling content (e.g., sales pitch decks, case studies, ROI calculators) to support sales efforts and educate both technical and executive buyers
Lead demand generation, including email campaigns, webinars, or events, to cultivate a strong pipeline of qualified leads
Support our team’s presence at key industry events and conferences to maximize brand visibility and lead generation
Partner with Product, Data, and Care teams to improve workflows, reporting, and the member experience
Coach and mentor team members in a rapidly evolving organization
Manage agencies/freelancers as needed
Drive operational excellence in Marketing by implementing optimized workflows and technology stack integrations that directly support the company's ambitious growth and scaling objectives
Qualification
Required
6-8 years of experience in D2C, B2B2C and/or B2B marketing, preferably within the healthcare industry
Bachelor's degree in business, marketing, or communications, or related field
Proven experience in planning and executing complex, integrated marketing campaigns across multiple channels, including but not limited to: sms, email, and direct mail
Familiar with CRMs and marketing automation tools like HubSpot and Salesforce
Experience leveraging data analytics for decision-making
Ability to balance high-level strategy with hands-on execution, comfortable working at both macro and micro levels
Exceptional written communication skills, with experience crafting compelling marketing copy and stakeholder communications that drive engagement and enrollment
Experience working with diverse teams and patient populations, demonstrating high emotional intelligence and authentic leadership
Comfortable navigating uncertainty, problem-solving in real time, and wearing multiple hats in a fast-moving environment
Committed to Cayaba's mission to improve maternal health outcomes for all communities, especially high-risk communities
Preferred
1-3 years of people management experience preferred
Benefits
Performance-based annual bonus opportunities.
Equity grants may be available, subject to board approval and company policy.
Company
Cayaba Care
Community-based, maternity program that provides wrap-around support throughout pregnancy and postpartum to improve maternal health outcomes
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$19.59MKey Investors
Flare Capital Partners
2024-03-13Series Unknown· $4.39M
2022-05-19Series A· $12M
2021-08-03Seed· $3.2M
Leadership Team
A
Adaeze Enekwechi
Chief Executive Officer
Recent News
2025-04-09
Inquirer.com
2024-05-23
2024-04-09
Company data provided by crunchbase