Bally's Interactive · 16 hours ago
Casino Retention Coordinator
Jersey City, NJ
Full-time
Hybrid
Entry, Mid Level
$55K/yr - $75K/yrBally’s Interactive is redefining the future of entertainment by powering one of the world’s most dynamic entertainment ecosystems. The Casino Retention Coordinator role involves coordinating iCasino promotional activities, crafting campaigns that engage players, and collaborating with various teams to enhance the player experience.
Building MaterialCivil EngineeringConstruction
Responsibilities
Dream up and deliver monthly promotional plans that are creative, on-brand, and results-driven
Help maintain distinct promotional strategies across Bally’s brands
Present promotional structures, mechanics, timelines, and projected costs
Brief compelling copy and visuals to our Marketing Design & Development Team
Collaborate closely with CRM Leads to align promotions with wider marketing activity
Tailor campaigns to different player audiences and behaviors
Partner with our Social Media team to ensure promotions shine on-site and socially
Build and maintain promotion rules and templates, navigating legal and compliance approvals
Analyze performance data to optimize and evolve future promotions
Keep promotional mechanics, documentation, and templates organized and up to date
Stay ahead of market trends to anticipate player and business needs
Take new promotional ideas from concept to launch
Jump into additional projects as the business grows and evolves
Perform related tasks and project work as required by the business
Qualification
Required
Bachelor's degree in marketing, Business, Communications, or related experience in the Gaming Industry
Possess experience in creating and managing promotions
Demonstrate campaign management / CRM system experience
Have experience working with CMS tools and platforms
Have experience working with task management tools (Excel, Monday.com, JIRA, Confluence, etc.)
You live and breathe the Casino gaming world and can navigate CRM like it's second nature
You've got marketing magic and a knack for creating campaigns players can't get enough of
Project and campaign planning? You've got it down to a science
You're comfortable juggling CRM systems and campaign management tools like a pro
Task management tools like Excel, Monday.com, JIRA, and Third-Party Promotional Tools. You know them, you love them
Super organized, self-driven, and proactive, you can set your own deadlines and crush them
Preferred
iGaming or customer engagement experience is a plus
Benefits
Medical, dental and vision plan options
401(k) matching for long-term wins
Monthly socials and team building events
Home office allowance to level up your remote set up
Work-from-anywhere month (yes, really!)
Downtown office with snacks, games and unbeatable energy
Company
Bally's Interactive
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play.
Founded in 2008
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Brian Sternberg
Director Of Partnerships
Company data provided by crunchbase