L-Nutra, Inc · 18 hours ago
Influencer Marketing Manager
L-Nutra, Inc is pioneering metabolic health and longevity programs aimed at improving wellness through science and nutrition. The Influencer Marketing Manager will manage and grow L-Nutra’s digital presence across various social media platforms, oversee influencer partnerships, and engage with online communities to enhance brand loyalty and education.
Responsibilities
Identify, vet, and support mission-aligned influencers who drive trust, education, and measurable impact
Support creative briefing, content approvals, scheduling, and performance tracking for influencer and partnership programs
Ensure all influencer collaborations meet brand standards and regulatory compliance
This role will execute and support influencer strategy in partnership with Marketing leadership
Manage day-to-day operations for L-Nutra’s social media profiles: Instagram, Facebook, LinkedIn, and TikTok
Manage the end-to-end e-commerce operations for the TikTok storefront
Develop, organize, and execute organic content calendars aligned with brand campaigns, launches, and educational initiatives
Partner closely with Communications and Marketing teams to ensure alignment of messaging and campaign rollouts
Create and optimize educational and conversion-focused content that moves audiences from awareness to action
Actively monitor channels for engagement opportunities, feedback, and community conversations
Build and foster strong online communities rooted in education, empowerment, and brand loyalty
Implement proactive engagement strategies, including thoughtful commenting, story interactions, and user-generated content promotion
Manage micro-communities across platforms with a focus on fasting, longevity, and metabolic health education
Track and report on platform-specific KPIs: growth, engagement, CTRs, website traffic, lead generation, and conversion
Monitor social listening tools and campaign metrics to identify opportunities for optimization
Deliver monthly reporting with actionable insights to inform social and influencer strategies
Work with Marketing teams to continually refine social content for performance (especially education-to-conversion flow)
Maintain an organized, forward-looking editorial calendar that balances thought leadership, product education, promotions, and digital activations
Collaborate across departments to integrate seasonal campaigns, webinars, and launches into social strategy
Qualification
Required
3–5 years' experience managing social media and/or influencer programs, ideally in health, wellness, longevity, or consumer health brand
Strong command of social platform best practices (organic and paid) and emerging trends
Deep experience with content planning, campaign execution, influencer collaboration, and community engagement
Excellent writing, editing, and content strategy skills with a strong editorial eye
Data-driven mindset with strong reporting and optimization capabilities
Preferred
Familiarity with healthcare marketing regulations (FTC/FDA)
Bachelor's degree in communications, Marketing, Journalism, or a related field
Company
L-Nutra, Inc
L-Nutra is the leading nutri-tech company, developing innovations in fasting nutrition.
Funding
Current Stage
Late StageTotal Funding
$47MKey Investors
Brentwood Associates
2023-11-07Series D· $47M
2023-05-04Series C
2021-07-07Private Equity
Recent News
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