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Walmart Canada · 14 hours ago

(USA) Director, Marketing Planning And Strategy

Hoboken, NJ

Full-time

Onsite

Lead/Staff, Director/Executive

$132K/yr - $264K/yr

4+ years exp

Walmart Inc. is a leading retail company, and they are seeking a Director of Content Management for Walmart Connect. This role involves overseeing the content ecosystem, ensuring alignment and efficiency across teams, and driving innovation through AI and automation.

DeliveryRetailShopping

Responsibilities

Act as the central point of coordination across vertical, industry, and centralized content teams to align priorities, planning, and execution

Establish clear operating rhythms, communication forums, and decision frameworks to drive alignment and velocity

Translate business and go-to-market needs into scalable content and enablement solutions

Build and oversee a unified content library that serves as the single source of truth for marketing, brand, and sales enablement assets

Define and enforce content taxonomy, metadata standards, and organizational frameworks to improve discoverability and reuse

Own governance and optimization of Seismic and related enablement platforms, including permissions, tagging models, lifecycle management, and version control

Establish guardrails that enable flexibility for vertical and industry teams while protecting brand, accuracy, and compliance

Identify and deploy AI-driven solutions to automate content creation, tagging, personalization, and distribution

Develop AI narrative toolkits that empower faster customization while maintaining consistency

Redesign content creation, review, and approval workflows to reduce friction, duplication, and time-to-market

Partner with Marketing Ops, Training and Enablement, Creative, and Vertical/Industry leaders to optimize handoffs and clarify ownership

Define success metrics and dashboards for content usage, adoption, and business impact across teams

Use insights to guide roadmap decisions, prioritize investments, and continuously improve content effectiveness

Partner with Legal and enterprise brand teams to uphold compliance standards across all content outputs

Qualification

Content ManagementMarketing StrategyCross-Functional LeadershipAI SolutionsSupervisory ExperienceBusiness AdministrationCommunication

Required

Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years' experience in marketing or related field

1 year's supervisory experience or experience leading cross-functional projects

Preferred

Leading cross-functional projects

Marketing

Supervisory

Masters: Business Administration

Benefits

Health benefits include medical, vision and dental coverage.

Financial benefits include 401(k), stock purchase and company-paid life insurance.

Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.

Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.