Lokal Design Co. ยท 16 hours ago
Creative and Digital Marketing Manager
Lokal Design Co. is seeking a Creative & Digital Marketing Manager who is proficient in both graphic design and digital advertising. This hands-on leadership role involves managing projects and people while actively producing creative work and managing ad campaigns.
Marketing & Advertising
Responsibilities
Personally create and oversee graphic design work across:
Social media
Digital ads
Web graphics
Print and brand assets
Ensure brand consistency, quality, and creative excellence across all client and internal work
Provide creative direction and feedback to designers
Step in to execute design work when needed (this is not a 'review-only' role)
Be fluent in Adobe Creative Suite (Illustrator, Photoshop, InDesign required)
Build, manage, and optimize Google Ads campaigns
Search
Display
Retargeting
Handle keyword research, ad copy, budget management, and optimization
Monitor performance metrics and make data-driven adjustments
Understand conversion tracking, landing page performance, and attribution
Communicate performance clearly to leadership and clients
Manage timelines, deliverables, and priorities across creative and marketing projects
Collaborate closely with leadership on strategy and execution
Ensure projects stay on scope, on brand, and on schedule
Mentor team members across creative and digital disciplines
Be accountable for quality, performance, and results
Qualification
Required
Proven experience in both: Graphic design (hands-on execution)
Proven experience in both: Google Ads management (hands-on execution)
Strong understanding of branding, layout, typography, and visual hierarchy
Strong understanding of paid digital marketing fundamentals and performance metrics
Ability to think creatively and analytically
Comfortable switching between creative work and performance-driven marketing
Strong organizational and communication skills
Be fluent in Adobe Creative Suite (Illustrator, Photoshop, InDesign required)
Preferred
Experience in a creative agency environment
Social media ad experience (Meta is a plus)
Basic understanding of SEO and analytics
Experience managing or mentoring junior team members