Cart.com · 3 weeks ago
Affiliate Marketing Manager, TikTok
United States
Full-time
Remote
Mid Level
3+ years expCart.com is one of the fastest growing commerce enablement companies in the world, seeking a TikTok Shops Affiliate Marketing Specialist to drive growth across TikTok Shops. This role involves managing the affiliate lifecycle, optimizing creator relationships, and executing campaigns to enhance brand presence and sales performance.
AnalyticsInformation TechnologyLogisticsSoftwareSupply Chain Management
No H1B
U.S. Citizen Only
Responsibilities
Lead day-to-day operations of the TikTok Shops affiliate program, including onboarding, engagement, optimization, and performance management
Recruit and activate high-potential creators through TikTok Shops tools, marketplace search, CRM platforms, and outbound sourcing strategies
Develop structured affiliate tiers, incentive programs, bonus initiatives, and monthly activation calendars to maximize performance
Optimize creator commissions, bundles, product mix, and Shop listings to increase conversions, AOV, and repeat promotions
Build and maintain strong, ongoing relationships with creators to drive loyalty and long-term recurring promotion
Provide creators with product education, creative guidance, sales best practices, and performance coaching to increase revenue
Coordinate seeding campaigns, gifting initiatives, and paid partnership or affiliate boost opportunities
Plan and execute affiliate activation campaigns supporting product drops, Shop events, seasonal peaks, and revenue goals
Partner with content teams to supply creators with high-converting hooks, scripts, creative briefs, and optimized assets
Collaborate with paid media to amplify top-performing creators via Spark Ads, Partnership Ads, or paid boosting strategies
Analyze performance across creators, products, conversion pathways, and Shop KPIs to determine ROI and growth opportunities
Build weekly and monthly reporting dashboards that translate data into actionable strategy recommendations
Monitor Shop health—ensuring inventory accuracy, listing quality, ratings, and customer experience support creator success
Partner with eCommerce, Operations, Creative, and Brand Management teams to ensure a frictionless affiliate experience
Collaborate with TikTok representatives to stay ahead of creator marketplace trends, algorithm shifts, and new beta features
Qualification
Required
3+ years of experience in affiliate marketing, influencer marketing, social commerce, creator partnerships, or TikTok-focused growth roles
Proven success managing full creator or affiliate lifecycle, from sourcing to activation to scaling performance
Hands-on experience with TikTok Shops, TikTok Affiliate Marketplace, or similar commerce platforms with measurable revenue impact
Demonstrated ability to optimize commissions, bundles, product assortments, and Shop listings to improve conversion and repeat affiliate participation
Strong understanding of TikTok culture, trends, video formats, creator motivation, and platform best practices
Experience using analytics dashboards, UTM tracking, TikTok insights, CRM/affiliate management tools, or internal reporting systems
Clear track record of making data-driven optimization decisions to improve campaign or creator performance
Exceptional communication skills with the ability to influence, guide, and retain creators across multiple tiers and niches
Company
Cart.com
Cart.com is a technology company that provides a unified commerce platform to help companies from discovery to delivery.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$809.21MKey Investors
BlackRockSilicon Valley BankTrinity Capital
2025-05-11Series C· $50M
2024-07-17Series C· $25M
2024-07-17Debt Financing· $105M
Leadership Team
Omair Tariq
Founder, CEO & Board Member
Frank Parker
Chief Financial Officer
Recent News
2025-11-19
globalventuring.com
2025-11-08
2025-10-16
Company data provided by crunchbase