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Driftwood Hospitality Management · 13 hours ago

Director of Sales and Marketing

Cocoa Beach, FL

Full-time

Onsite

Director/Executive

Driftwood Hospitality Management is seeking a Director of Sales & Marketing for the all-new Westin Cocoa Beach Resort & Spa, set to open in 2027. The Director of Sales has direct oversight of the sales operations of the hotel, with a primary responsibility to maximize profit and expand business relationships with targeted prospects and large clients.

HospitalityHotelProperty Management

Responsibilities

Manage all aspects of the sales division

Provide the strategic vision for maximum hotel sales generation and optimal revenue growth

Lead a talented sales team that makes the vision reality

Create an environment energized by the art of the possible, where talented, win-driven professionals are excited to join, learn, exceed their best, and advance

Lead by modeling the way, by empowering, and coaching throughout the employment lifecycle

Effectively channel your knowledge of the competitive landscape

Assess the effectiveness of company programs to determine optimum revenues

Forge relationships and build rapport

Cultivate, enhance, and leverage external and internal relationships to elevate hotel and market share awareness and drive business

Collaborate with Finance to ensure the division’s sales plan is on budget to meet or exceed revenue expectations and profit goals

Generates and develops new business to meet specified goals

Maintains and nurtures new and existing client relationships

Manages consistent growth within client base

Makes and develops contacts with selected staffing clients and strategic partners

Develops customer relations including but not limited to sales leads, research, cold calling, qualifying leads, developing leads, and customer service

Maintains and develops client relations for new and larger established existing customers, assuring all existing customers are contacted regularly to ensure customer satisfaction and develop need-based marketing relations

Develops and implements a sales action plan with objectives and strategies to increase revenue and aggressively acquire new accounts

Seeks and creates opportunities to expand business with current clients identifies further business needs and develops and presents solutions

Grows existing accounts and prospective clients to full potential and generates maximum revenue on a long-term basis

Attending conventions, conferences, and trade shows as needed; prepares post-event reports and analysis

Regularly interact with executives of major and prospective clients

Analyzes existing and anticipated client needs and promotes company services to fill such requirements

Manages the preparation and implementation of sales and business development plans, sales forecasts, and strategies

Formulates the overall objectives and strategy to develop a high-value relationship within all targeted areas of the accounts

Understands prospective client’s culture, product portfolio, competitive position, financial state, investment plan, organization structure and key decision makers

Functions as liaison between client companies and operations staff

Qualification

Sales strategy developmentBusiness developmentClient relationship managementRevenue forecastingTeam leadershipMarket analysisCommunication skillsNegotiation skills

Required

Direct oversight of the sales operations of the hotel

Maximize profit and expand business relationships with targeted prospects and large clients

Develop and implement strategy, sales plan, budgets, and forecasts for overall business development

Oversee group and transient sales

Manage all aspects of the sales division

Provide the strategic vision for maximum hotel sales generation and optimal revenue growth

Lead a talented sales team

Effectively channel knowledge of the competitive landscape

Assess the effectiveness of company programs to determine optimum revenues

Forge relationships and build rapport

Cultivate, enhance, and leverage external and internal relationships

Collaborate with Finance to ensure the division's sales plan is on budget

Generate and develop new business to meet specified goals

Maintain and nurture new and existing client relationships

Manage consistent growth within client base

Make and develop contacts with selected staffing clients and strategic partners

Develop customer relations including sales leads, research, cold calling, qualifying leads, and customer service

Maintain and develop client relations for new and larger established existing customers

Develop and implement a sales action plan with objectives and strategies to increase revenue

Seek and create opportunities to expand business with current clients

Grow existing accounts and prospective clients to full potential

Attend conventions, conferences, and trade shows as needed

Regularly interact with executives of major and prospective clients

Analyze existing and anticipated client needs and promote company services

Manage the preparation and implementation of sales and business development plans

Formulate overall objectives and strategy to develop high-value relationships

Understand prospective client's culture, product portfolio, competitive position, financial state, investment plan, organization structure, and key decision makers

Function as liaison between client companies and operations staff