Digital Marketing Specialist jobs in United States
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Progressive Dental LLC · 17 hours ago

Digital Marketing Specialist

positionClearwater, FL
timeFull-time
remoteOnsite
seniorityMid Level
money$75K/yr - $85K/yr
date3+ years exp

Progressive Dental LLC is seeking a driven and analytical Digital Marketing Specialist to manage and optimize paid media campaigns across various platforms. The role involves collaborating with account management and sales teams to drive qualified patient opportunities for dental practices through high-performance campaigns.

DentalMarketingSocial Media Marketing
Hiring Manager
Gracen Kovacik Malandro
linkedin

Responsibilities

Build, manage, and optimize paid campaigns in Meta Business Manager, Google Ads, and TikTok Ads Manager for multiple clients simultaneously, maintaining high quality and meeting tight deadlines
Develop and scale Responsive Search Campaigns with high-quality creative, strong match types, and optimized ad extensions
Utilize bid strategies including portfolio bidding to achieve efficient cost-per-lead and conversion goals
Implement tracking and ensure campaign accuracy through Google Tag Manager and Google Analytics
Conduct ongoing performance analysis to make data-driven adjustments on budgets, bids, targets, and creative
Collaborate with web designers and account managers to ensure campaigns align with client goals and brand positioning
Create and iterate social creative in Canva, working from existing design frameworks to produce compelling ad graphics
Monitor lead quality and collaborate with internal teams to refine targeting and funnels
Stay informed on platform updates, industry trends, and performance best practices

Qualification

Paid media campaign managementMeta Ads ManagerGoogle AdsTikTok Ads ManagerCanvaAnalytical mindsetCommunication skillsTime-management skills

Required

3-5+ years experience managing paid media campaigns
Hands-on experience in Meta Ads Manager & Google Ads
Strong knowledge of Canva and design fundamentals for social media creative
Strong analytical mindset — able to interpret data and pivot strategy
Excellent communication and time-management skills

Preferred

agency experience preferred
Familiarity with TikTok Ads Manager preferred
certifications a plus

Company

Progressive Dental LLC

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Progressive Dental™, and The Closing Institute®, are the nation's foremost dental marketing and sales coaching authorities.
dateFounded in 2009
location
Clearwater, Florida, USA
people-size51-200 employees
web-link
https://www.progressivedentalmarketing.com

Funding

Current Stage
Growth Stage
Total Funding
$100M
Key Investors
McCarthy Capital
2024-05-30Private Equity· $100M

Leadership Team

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Bart Knellinger
President and CEO
linkedin

Recent News

pitchbook.com
Global PE deals for June 3, 2024
2024-06-05
Business Observer
Digital dental marketing firm picks up $100M in funding
2024-06-05
Business Wire
Progressive Dental Marketing fuels growth plans with McCarthy Capital
2024-05-31
Company data provided by crunchbase