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Carry · 14 hours ago

Content Lead

Brooklyn, NY

Full-time

Onsite

Mid, Senior Level

$90K/yr - $115K/yr

Carry is a fintech company that helps business owners and high earners build wealth through smarter tax optimization. The Content Lead will set the strategy, create content, and manage a team to transform the content operation into a scalable, revenue-driving output across multiple channels.

Financial ServicesWealth Management

Responsibilities

Develop quarterly content roadmaps aligned with revenue opportunities, customer insights, and business priorities

Collaborate closely with our founder to extract insights, shape narratives, and repurpose ideas across formats and channels

Write, direct, and edit world-class financial education content

Lead and develop a team of freelancers, editors, designers, copywriters, and contributes to deliver high-volume, high-quality output

Clarify and maintain brand standards across all platforms to ensure everything is produced in a tight, clear, compelling, and on-message manner

Work closely with our Head of Growth to align funnels, launches, revenue, targets, and acquisition strategy

Use data to refine content topics, formats, and cadence

Maintain an aggressive publishing cadence while upholding clarity, accuracy, and creative excellence

Qualification

Content strategyFinancial educationTeam managementData analysisStorytellingWorkflow optimizationCollaborationCreativity

Required

Develop quarterly content roadmaps aligned with revenue opportunities, customer insights, and business priorities

Collaborate closely with our founder to extract insights, shape narratives, and repurpose ideas across formats and channels

Write, direct, and edit world-class financial education content

Lead and develop a team of freelancers, editors, designers, copywriters, and contributes to deliver high-volume, high-quality output

Clarify and maintain brand standards across all platforms to ensure everything is produced in a tight, clear, compelling, and on-message manner

Work closely with our Head of Growth to align funnels, launches, revenue, targets, and acquisition strategy

Use data to refine content topics, formats, and cadence

Maintain an aggressive publishing cadence while upholding clarity, accuracy, and creative excellence

A storyteller with taste. You know what 'great' content looks and feels like. You can write, edit, and concept content that stops people, educates them, and earns trust

Deeply fluent in finance + tax concepts (or the ability to learn them quickly). We uphold the highest standard in conceptual accuracy as our audience looks to us for insights they can execute themselves or bring to tax pros

A content creator who loves systems. You think in workflows, templates, and repeatable processes. When you post content, you know how to recreate the result over and over

A collaborative leader. You can guide, coach, and manage creatives across time zones, cultures, and specialties while maintaining a unified editorial voice

Comfortable with rapid iteration. You love testing ideas, analyzing performance, and improving content based on what the audience actually cares about

Motivated by impact. You want to build something enduring — an educational