Lingraphica · 1 day ago
Product Marketing Manager
Princeton, NJ
Full-time
Hybrid
Mid, Senior Level
$109K/yr - $130K/yr
5+ years expLingraphica is a mission-driven organization that provides speech-generating devices to help improve communication for individuals with communication impairments. As a Product Marketing Manager, you will develop and execute go-to-market strategies for product releases, collaborate with cross-functional teams, and create compelling messaging that resonates with various stakeholders.
Health CareMedical
Responsibilities
Lead and develop go-to-market strategies for new product releases and core product launches, ensuring cross-functional alignment and seamless execution
Translate technical medical terminology into clear, compelling value propositions for different audiences, including SLPs, other clinicians and healthcare professionals, care partners, and individuals with communication challenges
Develop and deliver internal/external training programs, sales enablement materials, and product guides to equip teams with a deep understanding of product benefits and differentiation
Partner closely with Product, Sales, and Customer Success teams to develop launch plans that drive awareness, engagement, and adoption
Conduct market research and competitive analysis to refine positioning, messaging, and differentiation strategies
Develop compelling product messaging, content, and marketing assets to support campaigns and product adoption
Establish thought leadership by driving strategic marketing campaigns, promotional activities, and customer storytelling
Collect and analyze device usage data as well as track the success of product marketing initiatives, making data-driven recommendations to optimize future launches
Ensure internal teams are aligned on product value, key differentiators, and customer pain points, reinforcing a strong internal knowledge base
Qualification
Required
Strong understanding of B2B and B2C customer journey mapping, persona modeling, and value-based messaging
Demonstrates proficiency in marketing or product marketing management including participating in market analysis, making sound recommendations to grow revenue, building strategy plans, campaigns and new product development launches
Experience in developing internal training programs and supporting sales enablement
Must have excellent interpersonal skills; both verbal and written skills are essential
Confident communicator who is comfortable challenging the status quo and collaborating with various campaign stakeholders
Strong organizational skills and attention to detail
Should have a flexible mindset and be comfortable working in a high-pace environment
Ability to adhere to deadlines, SOPs, and brand standards
Familiarity with campaign management systems (Wrike, Asana, Trello, etc.)
Bachelor's Degree required; BS/BA in Marketing or Business Preferred (MBA a plus)
5-8 years of experience in marketing, product marketing, market research or related field
Preferred
BS/BA in Marketing or Business Preferred (MBA a plus)
Healthcare, therapy, or medical experience a plus
Benefits
Paid Time Off (sick, personal, and vacation)
Paid Company Holidays
401(k) Retirement Plan and Contribution
Medical/Dental/Vision benefits with FSA, HSA, & Dependent care options
Employer Paid Life Insurance
Voluntary benefits such as Short and Long Term Disability, Critical Illness, Hospital Indemnity and AD & D insurance
Stipends for health and wellness, home office setup and professional development
Paid Family Leave
Annual bonus program
Annual merit increases
Year-Round Flex Friday’s
Discounts on travel, entertainment, home/pet/car insurance
Company
Lingraphica
Lingraphica is a medical devices company offering aphasia and online speech therapy.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase