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Macy's · 1 day ago

Senior Manager, Marketing Strategy and Operations

New York, NY

Full-time

Onsite

Senior Level

$105K/yr - $175K/yr

5+ years exp

Macy's is a storied retail company that has been a part of American culture for over 160 years. The Senior Manager, Marketing Strategy and Operations is responsible for leading the seasonal marketing planning process, ensuring alignment across various marketing functions, and communicating integrated plans to senior leadership. This role requires strong project leadership and collaboration skills to drive effective execution of marketing strategies.

Consumer GoodsFashionRetail

Responsibilities

Lead the end-to-end development of seasonal marketing plans in partnership with the VP Marketing Transformation and Sr. Director Integrated Marketing Planning, including building timelines, input frameworks, and plan documentation

Act as the day-to-day owner of the seasonal planning calendar — coordinating inputs, managing deadlines, and ensuring clarity across workstreams

Facilitate working sessions with Brand, Media, Creative, CRM, Stores, and external agency partners to drive alignment and sequencing of key marketing moments

Proactively identify gaps, conflicts, or overlaps across plans and collaborate with partners to resolve them quickly

Track, manage, and communicate seasonal planning status and next steps to stakeholders across the marketing org

Own the development of high-impact executive presentations summarizing the seasonal marketing plan — aligning on structure, distilling key inputs, and translating plans into clear and visual materials

Work closely with the Sr. Director to ensure seasonal plans ladder up to enterprise goals and are communicated effectively to CMO, VP, and SVP audiences

Serve as the “keeper” of the seasonal marketing narrative — ensuring consistency and clarity across all outputs shared with leadership

Act as a central liaison between marketing teams and partner functions (e.g., Merchandising, Operations, Product, Digital) to ensure seasonal plans reflect enterprise priorities

Drive alignment between internal teams and external agency partners to ensure coordinated execution across campaigns and channels

Manage communication cadences, pre-reads, and meeting logistics related to the seasonal planning process

Support the development and evolution of planning tools, templates, and frameworks used during seasonal planning cycles

Help identify ways to improve the efficiency, clarity, and impact of the planning process

Track seasonal plan inputs and deliverables to ensure timely and complete documentation

Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities

Qualification

Marketing planningCross-functional project managementExecutive presentationsPowerPoint/Google SlidesOrganizational skillsVisual communicationSolutions-orientedWritten communicationRelationship building

Required

Bachelor's degree required; advanced degree a plus

5–8 years of experience in marketing planning, brand strategy, or cross-functional project management

Experience in a matrixed marketing organization, preferably within retail, e-commerce, or consumer brands

Prior experience supporting or leading integrated marketing campaigns or planning processes

Exposure to executive-level stakeholders; experience developing senior-level presentation materials is a must

Strong organizational and project management skills with exceptional attention to detail

Skilled at coordinating inputs from multiple teams and managing deadlines in a fast-paced environment

Excellent written and visual communication skills; must be able to build clean, compelling executive presentations

Strong relationship builder and collaborator — able to work effectively across teams with varying priorities

Proficient in PowerPoint/Google Slides, with a strong eye for visual storytelling and formatting

Proactive, solutions-oriented, and able to manage ambiguity with confidence

Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision

Able to work a flexible schedule based on department and company needs