Vision Media · 2 weeks ago
Digital Activation Manager
Mercer Island, WA
Full-time
Onsite
Mid Level
$75K/yr - $100K/yr
3+ years expVision Media is looking for a hands-on Digital Activation Manager to turn smart media plans into high performance campaigns. The role involves translating client media plans into activation strategies, analyzing performance, and delivering optimization recommendations that support business relevant KPIs.
AdvertisingConsultingMedia and EntertainmentSocial Media MarketingSponsorship
Responsibilities
Translate media plans into channel specific activation direction aligned to client business objectives across programmatic video, audio, display, social, and search
Build digital activation strategies structured to achieve client KPIs through audience targeting and measurement design
Provide optimization recommendations that support client KPIs and platform performance
Analyze campaign performance trends in the context of client business outcomes
Prepare client insights and reporting by reviewing existing dashboards and platform reporting
Guide clients through reporting results and campaign performance narratives, reinforcing optimization recommendations
Work with Ad Ops to align campaign measurement needs, including tagging strategy, and to ensure dashboards reflect the right metrics and pacing for client goals
Conduct QA for media setup to validate alignment to approved client objectives and activation direction
Communicate campaign changes and optimization direction to internal teams
Stay ahead of platform updates and evolving digital measurement capabilities to inform strategy and recommendations
Qualification
Required
3–5+ years in digital activation, media buying, or ad operations
Hands-on experience activating campaigns in major platforms (Meta, Google Ads, Microsoft Ads, DV360, Trade Desk, etc.)
Strong understanding of platform-specific bidding mechanics, targeting strategies, and performance levers across programmatic, social, and search
Track record of successfully optimizing media campaigns against performance KPIs such as CPA, ROAS, and CPL
Strong attention to detail in campaign setup, tagging, and tracking QA
Proficiency in using analytics and visualization tools (Tableau, GA4, Tapclicks, Excel, etc.)
Understanding of audience targeting strategy, reach/frequency, and digital measurement frameworks
Proven problem solver that understands how every toggle, setting, bid factor, and lever can impact campaign results
Clear communicator who can translate strategy into execution steps
Comfortable supporting teams and client leads in fast-paced environments
Preferred
Experience with project management tools like Asana or Monday.com is a plus
Company
Vision Media
Vision Media is an advertising firm that focuses on strategic planning, brand partnerships, promotions, sponsorships, and media placement.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Stephen Reed
CEO
Company data provided by crunchbase