TP-Link Systems Inc. · 3 weeks ago
Senior Specialist of Market Insight
Irvine, California, United States
Full-time
Onsite
Senior LevelTP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The Senior Specialist, Marketing & Consumer Insights will support marketing decision-making by delivering actionable insights on industry trends, customer behavior, and marketing effectiveness. This role focuses on analyzing data, building dashboards, and translating findings into insights that help marketing teams evaluate performance and refine messaging.
ElectronicsHardwareHealth CareInternetSoftware
Responsibilities
Track, synthesize, and interpret industry trends, category dynamics, and third-party market data to inform marketing strategy and positioning
Identify, evaluate, and leverage external data sources and market reports to support planning, forecasting, and competitive understanding
Design and conduct customer research and analysis, including surveys, segmentation, and behavioral insights, to understand purchase drivers and brand perception
Evaluate the impact of marketing activities across channels on outcomes such as sales, search demand, clicks, brand awareness, consideration, and brand image
Perform directional marketing measurement analyses (e.g., correlation, pre/post, exposed vs unexposed comparisons) to assess effectiveness
Build and maintain dashboards and recurring reports tracking key marketing and brand KPIs
Synthesize data into clear insights and recommendations for marketing and product marketing stakeholders
Partner cross-functionally with Product and Sales teams to source relevant data, align on definitions, and deliver insights that inform product decisions, go-to-market strategy, and marketing effectiveness
Qualification
Required
Analytically strong
Detail-oriented
Comfortable working with imperfect, multi-source data
Experience in analyzing internal and external data
Ability to build dashboards and reports
Experience in translating findings into clear insights
Ability to track, synthesize, and interpret industry trends
Experience in identifying, evaluating, and leveraging external data sources
Experience in designing and conducting customer research and analysis
Ability to evaluate the impact of marketing activities across channels
Experience in performing directional marketing measurement analyses
Ability to synthesize data into clear insights and recommendations
Experience in partnering cross-functionally with Product and Sales teams
Company
TP-Link Systems Inc.
Headquartered in the United States, TP-Link Systems Inc.
Founded in 1996
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ben Allcock
Vice President – B2B UK & Ireland
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