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NeoGenomics Laboratories · 15 hours ago

Associate Director, Liquid Biopsy and MRD Products (Based in EST/CST)

United States

Full-time

Remote

Lead/Staff, Director/Executive

10+ years exp

NeoGenomics Laboratories is seeking an Associate Director for Liquid Biopsy and MRD Products to develop and execute effective marketing strategies for their Clinical business. The role involves collaboration with cross-functional partners to identify product needs and drive revenue growth.

BiotechnologyGeneticsHealth CareHealth DiagnosticsMedicalPharmaceutical

Responsibilities

Provide leadership to the team members and support the development of Clinical marketing strategies, including objectives and tactics, tools and budget

Collaborate with internal and external stakeholders to identify key insights that will inform the strategy and tactics while helping guide sales execution

Develop, refine, and maintain relevant segmentation and persona for proper sales execution and downstream marketing tools

Assist with the development and execution of a Clinical marketing plan that includes tactics, events, digital marketing, lead generation, and sponsorships

Work with the Director of Analytics and Insights to deliver market intel and analytics

Collaborate with PM to prioritize new products and develop a roadmap based on market analysis, phase I, II, and III drug development, and competitive insights

Assist with VOC that will inform both product management and strategic marketing

Develop optimal solutions based on the needs of the clinical industry and where NeoGenomics can deliver the most value

Work with the digital, social and creative teams to deliver meaningful marketing campaigns and sales assets

Measure ROI on campaigns to ensure optimization of budget

Qualification

MarketingClinical experienceExcel proficiencyPowerPoint proficiencyMarketing Cloud proficiencyStrategic mindsetAnalytical skillsProject managementCollaboration