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Municipal Credit Union · 16 hours ago

Digital Growth & Channel Performance Analyst

United States

Full-time

Remote

Mid Level

$100K/yr - $125K/yr

3+ years exp

Municipal Credit Union is a financial institution dedicated to helping New Yorkers build better financial futures. The Digital Growth & Channel Performance Analyst role focuses on providing analytical insights and performance tracking to optimize digital channel performance, supporting data-driven decision-making across various initiatives.

BankingFinanceFinancial Services

Responsibilities

Leverage dashboards and reports tracking digital adoption, engagement, and funnel conversion metrics

Analyze OAO and lending funnels to identify opportunities to improve completion and conversion rates

Support measurement of campaign ROI, acquisition costs, activation, and retention trends

Partner with Marketing and Operations to translate insights into actionable recommendations that improve member engagement and experience

Conduct performance tracking to optimize onboarding and cross-sell journeys

Collaborate with vendors and IT teams to ensure data accuracy and integration between platforms

Contribute to presentations and dashboards for management

Participate in continuous improvement initiatives across digital processes

Perform other related duties as requested and special projects as assigned

Qualification

Digital analyticsData visualization (Power BI)Advanced ExcelDigital banking platformsGoogle AnalyticsKPI understandingClear communicationDetail-orientedCollaborativeAdaptable