Gocious · 3 weeks ago
Senior Marketing Manager, Integrated Campaigns & Product Marketing
Irvine, CA
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $140K/yr
6+ years expGocious is seeking a Senior Marketing Manager to define marketing strategy and set direction for product understanding in the market. The role involves designing integrated campaigns and building customer advocacy to enhance pipeline and retention.
Information ServicesSaaSSoftware
Hiring Manager
Maziar Adl
Responsibilities
Design and lead integrated, account-aware (ABM) campaigns spanning:
Website landing pages
Organic and paid LinkedIn content
Outbound and nurture email sequences
Webinars and virtual events
Translate product capabilities, roadmap themes, and market insight into cohesive campaign narratives built for specific buying committees and target accounts
Define campaign goals, messaging frameworks, sequencing, and success metrics tied to account engagement and pipeline progression
Brief and direct agencies, freelancers, and internal stakeholders to execute against a unified ABM campaign strategy
Ensure message consistency, buyer relevance, and momentum across all touchpoints
Partner with Sales and Leadership to identify and prioritize target accounts, buying committees, and persona-level engagement needs
Build campaigns designed to create multi-threaded engagement across product, portfolio, and executive stakeholders
Develop account-specific messaging angles, plays, and sequences that move accounts from awareness → confidence → action
Measure success based on account momentum, intent signals, meeting creation, pipeline influence, and deal acceleration
Build and scale a customer advocacy engine that turns customer success into market credibility
Develop customer proof assets such as:
Testimonials and quotes
Case studies and success stories
Reference programs (sales-ready customer references)
Customer spotlights, webinars, and co-marketing
Peer proof for targeted ABM accounts
Partner with Customer Success to identify advocacy-ready customers and create repeatable processes for capturing outcomes and stories
Use advocacy to strengthen campaigns, improve conversion, and support sales confidence in late-stage deals
Participate in quarterly planning with Product, Sales, Customer Success, and Leadership
Propose ABM campaign themes aligned to roadmap milestones and business priorities
Present marketing strategy, results, learnings, and recommendations to leadership
Continuously refine focus based on buyer response, sales feedback, and customer insight
Own campaign-level performance analysis across channels
Track engagement depth, target-account momentum, buying group coverage, and pipeline influence — not volume alone
Use insight to refine sequencing, messaging, and future investments
Develop a deep understanding of the Gocious platform, customer use cases, and buying committees
Partner with Product to translate roadmap updates into customer-facing narratives
Shape positioning and messaging for product managers, portfolio managers, and executive decision-makers
Provide market insight, buyer feedback, and customer proof points into quarterly planning and product discussions
Oversee day-to-day marketing operations without becoming task-bound
Review and guide content, landing pages, and campaign assets for clarity, relevance, quality, and ABM alignment
Step in hands-on when necessary, but primarily operate as architect, editor, and orchestrator
Design webinars as part of integrated ABM campaigns, not standalone tactics
Select topics, coordinate speakers (including customers when appropriate), define promotion strategy, and guide follow-up motions
Evaluate and select industry events based on account relevance, strategic alignment, and pipeline impact
Qualification
Required
6–9+ years of B2B SaaS marketing experience
Proven experience leading integrated, omni-channel campaigns
Strong product marketing foundation (positioning, messaging, GTM)
Experience running or supporting ABM programs (target account strategy, buying committees, sequencing, personalization)
Experience developing customer advocacy assets (case studies, testimonials, references, customer storytelling)
Experience directing agencies and cross-functional stakeholders
Comfortable operating at both strategic and operational levels
Familiarity with CMS platforms, marketing automation, and analytics tools
Preferred
Startup or high-growth experience strongly preferred
Benefits
401(k)
Medical, dental, and vision insurance
Generous PTO
Bonus and opportunity to earn equity
Company
Gocious
Gocious provides product managers and product organizations the platform to drive their product portfolio roadmap efficiently.
Founded in 2018Costa Mesa, California, USA
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Maziar Adl
Co-founder and CTO
Company data provided by crunchbase