RLink Solutions ยท 10 hours ago
Marketing Analyst
United States
Contract
Remote
Entry, Mid Level
1+ years expRLink Solutions is seeking a Marketing Analyst III to enhance marketing techniques and analytics. The role involves addressing marketing effectiveness challenges, collaborating with various teams, and driving strategic decisions through data analysis.
Information Technology & Services
Hiring Manager
Sidda N.
Responsibilities
You possess a passion for improving techniques, processes, tracking, analytics insights, predictive modeling and technology used by marketing to achieve our bold supply and demand growth goals
You will help address the complex challenges of marketing effectiveness, ROI, optimization strategies, user behavior and channel effectiveness
As a member of the marketing analytics team, you will also help define the way marketing performance is calibrated and help define what questions should be asked
You'll play an important part in finding opportunity fields to help the marketing function scale as we develop acquisition, retention and brand love
You will offer a deep marketing-driven data perspective while collaborating closely with Finance, Strategy, Operations and AdTech
You will be on the forefront of analysis, leveraging our data sources to propose new ideas and drive key strategic decisions through both offline and online efforts
What you'll do - Mine data and analytics at user level to gain a better understanding of their usage behaviors, including impacts of current marketing strategies
Be a key partner on the performance marketing team
Collaborate during project planning/prioritization meetings, stakeholder meetings, data prioritization meetings, etc
Choose the proper metrics for tracking current and future experiments and marketing initiatives
Develop dashboards that provide insights and visualization into users and channel performance relative to KPIs, projections, and historical performance
Implement and analyze statistical tests like A/B tests or multivariate tests to provide understanding of marketing impact in business metrics
Present findings to senior management to drive business and marketing decisions
Use tools such as Excel, SQL, R, Python and Tableau to work efficiently at scale
Qualification
Required
Passion for improving techniques, processes, tracking, analytics insights, predictive modeling and technology used by marketing
Ability to address complex challenges of marketing effectiveness, ROI, optimization strategies, user behavior and channel effectiveness
Experience in defining marketing performance calibration and formulating relevant questions
Capability to identify opportunity fields for marketing function scaling in acquisition, retention and brand love
Deep marketing-driven data perspective while collaborating with Finance, Strategy, Operations and AdTech
Experience in mining data and analytics at user level to understand usage behaviors and impacts of marketing strategies
Partnership experience with performance marketing teams
Collaboration during project planning/prioritization meetings, stakeholder meetings, data prioritization meetings
Ability to choose proper metrics for tracking experiments and marketing initiatives
Experience in developing dashboards for insights and visualization into users and channel performance
Implementation and analysis of statistical tests like A/B tests or multivariate tests
Experience in presenting findings to senior management to drive business and marketing decisions
Proficiency in tools such as Excel, SQL, R, Python and Tableau
Company
RLink Solutions
Empowering Businesses Through Tailored IT Consulting | Experts in Digital Transformation, Cloud Computing, ERP Solutions & AI-Driven Innovation.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase