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Milo's Tea Company, Inc. · 22 hours ago

Senior Brand Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

8+ years exp

Milo’s Tea Company is one of the fastest-growing beverage companies in the United States. The Senior Brand Manager will serve as a key partner to the Brand Director, focusing on brand management, portfolio strategy, and innovation leadership to drive sustainable brand growth.

Food and BeverageTravel

Comp. & Benefits

Responsibilities

Brand Strategy: Support the Brand Director in developing and refining brand positioning, long-range plans, and annual growth strategies grounded in market dynamics and consumer behavior

Portfolio Strategy: Manage portfolio strategy, including SKU optimization, whitespace assessment, and strategic prioritization of core and innovation initiatives. Identify and size growth opportunities across channels, segments, and usage occasions to strengthen brand equity and drive incremental growth. Collaborate closely with Sales and Category Management to optimize distribution, shelf presence, and promotional effectiveness

New Product Development: Lead the end-to-end innovation process from ideation and consumer validation through commercialization and post-launch evaluation. Own and maintain the innovation funnel, ensuring alignment with consumer needs, brand purpose, and business objectives. Partner with R&D, Operations, and Sales to deliver product innovation that meets quality, margin, and timing goals

Insights & Analytics: Leverage syndicated data, market trends, and consumer research to uncover insights, measure performance, and inform strategic decision-making. Translate data into actionable recommendations that influence portfolio and innovation strategies

Brand Building: Champion consistent brand storytelling across touchpoints, ensuring alignment with brand standards and consumer expectations. Drive initiatives that build brand trial, love, and loyalty, turning consumers into passionate advocates

Qualification

Brand ManagementProduct InnovationPortfolio StrategyConsumer InsightsP&L ManagementSyndicated Data AnalysisCross-Functional LeadershipStrategic ThinkingCommunication SkillsProblem-Solving SkillsTeamwork

Required

Bachelor's degree in business/marketing

8+ years of experience in brand management and product innovation within the Consumer-Packaged Goods (CPG) industry, with at least 3 years of people management

Proven experience in new product development, innovation pipeline management, and portfolio strategy

Strong P&L management and business acumen, with demonstrated success in driving brand growth and profitability

Deep understanding of consumer insights, segmentation, and brand positioning, translating data into actionable marketing and innovation strategies

Skilled in cross-functional leadership, collaborating effectively with R&D, Operations, Sales, Finance, and agency partners to deliver business results

Demonstrated ability to manage a diverse product portfolio, balance core business health with innovation and renovation initiatives

Proficient in leveraging syndicated data sources (IRI, Nielsen, Circana, etc.) and other analytics to inform decision-making

Excellent strategic thinking, communication, and problem-solving skills, with the ability to thrive in a fast-paced, collaborative environment