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Access Health · 11 hours ago

Marketing Specialist

Little Rock, AR

Full-time

Onsite

New Grad, Entry Level

Access Health Services LLC is focused on enhancing community health through effective marketing strategies. The Marketing Specialist will execute integrated marketing plans to drive referrals and enrollments for WellQuest River Valley and Ashton Acres, while ensuring brand recognition and community engagement.

Health CareMedical

Responsibilities

Develops and executes marketing plans and the appropriate collateral materials to market both the WellQuest River Valley and Ashton Acres organizations

Executes strategic marketing outreach plan

Tracks and reports on enrollments and keeps administration informed of market outreach efforts

Assists in the development and routine review of marketing, intake, and enrollment processes

Meets monthly and annual goals for introductory meetings, presentations, special event partnerships, and enrollments

Creates and maintains a directory of contacts with target demographic or organizations/individuals

Executes grassroots outreach tactics targeting consumers and referral sources

Ensures that all regular referral sources have current information about the organizations and ensures appropriate distribution of collateral materials, as needed

Ensures budget compliance for all programing related to job functions

Generates awareness of the organization’s brand and services to the community-at-large and grassroots organizations targeting the older adult demographic

Establishes, maintains, and updates appropriate social media sites for maximum, positive exposure

Suggests, plans, and executes events and services that both organizations will use to continually raise the visibility of the organizations and its core services amongst its target audience

Recommends strong community-based organizations, events and leadership that the organizations should align themselves with and uncovers needs that the organizations can meet without compromising their core mission

Completes intake assessments and enrollment paperwork, as needed, in order to facilitate timely intake and enrollment

Other duties as assigned

Qualification

Marketing plansSocial media managementCommunity outreachEvent planningEnrollment processesCommunication skillsInterpersonal skillsAdaptability

Required

Develops and executes marketing plans and the appropriate collateral materials to market both the WellQuest River Valley and Ashton Acres organizations

Executes strategic marketing outreach plan

Tracks and reports on enrollments and keeps administration informed of market outreach efforts

Assists in the development and routine review of marketing, intake, and enrollment processes

Meets monthly and annual goals for introductory meetings, presentations, special event partnerships, and enrollments

Creates and maintains a directory of contacts with target demographic or organizations/individuals

Executes grassroots outreach tactics targeting consumers and referral sources

Ensures that all regular referral sources have current information about the organizations and ensures appropriate distribution of collateral materials, as needed

Ensures budget compliance for all programing related to job functions

Generates awareness of the organization's brand and services to the community-at-large and grassroots organizations targeting the older adult demographic

Establishes, maintains, and updates appropriate social media sites for maximum, positive exposure

Suggests, plans, and executes events and services that both organizations will use to continually raise the visibility of the organizations and its core services amongst its target audience

Completes intake assessments and enrollment paperwork, as needed, in order to facilitate timely intake and enrollment

Must work the days and hours necessary to perform all assigned responsibilities and tasks

Must be available (especially during regular business hours) to communicate with supervisors, customers, vendors and any other person or organizations with whom interaction is required to accomplish work and employer goals

Must be punctual and timely in meeting all requirements of performance, including but not limited to, attendance standards and work deadlines

Must maintain courteous, professional and effective working relationships with employees at all levels of the organization

Must develop and maintain courteous and effective working relationships with clients, vendors and/or any other representatives of external organizations

Must assume responsibility for providing timely, appropriate responses to requests/suggestions/complaints or refer such comments to the appropriate person

Must communicate information and state problems or challenges to be resolved in a clear, concise, courteous, nondiscriminatory and professional manner, and be able to provide clarification, as necessary

Must show respect for the opinions of others and behave in such a way as to ensure an atmosphere free from needless interruptions, difficulty and/or discrimination

Must receive and provide clear, constructive feedback regarding work performance (to/from individuals or groups)

Must handle in a constructive, non-disruptive manner, the multiple business, organizational and interpersonal changes or stresses that may exist in the employee's work

Must be sufficiently adaptable to accept and perform, in a timely and effective manner, work assignments that are outside the normal (day-to-day) routine

Must adapt, with minimal or no advance notice, to changes in how business is conducted, and work is accomplished

Complies with the required provisions of the PACE Program's Part D Fraud, Waste, and Abuse Compliance Program

Performs related duties as required