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NEOGOV · 1 week ago

Director of Digital Media Strategy (Legislative Senior Aide I, Grade N18)

100 Maryland Ave Rockville MD 20850 USA

Full-time

Onsite

Lead/Staff, Director/Executive

$62K/yr - $75K/yr

1+ years exp

Montgomery County is seeking a creative and strategic Director of Digital Media Strategy to lead the office’s social media efforts. This role involves creating digital content, drafting newsletters and communications, and engaging with the community to connect residents with local government.

GovTechHuman ResourcesInformation TechnologySoftware

Responsibilities

Lead the Councilmember’s digital communications strategy, including daily management of content across social media platforms

Draft compelling, accessible content including press releases, bi-weekly newsletters, social media posts, talking points, proclamations, op-eds, and more

Produce and edit videos, graphics, and photography to support policy storytelling and public engagement

Monitor news and public conversations relevant to Montgomery County and identify proactive communications opportunities

Respond to media inquiries and coordinate press events and interviews

Work closely with the Councilmember, Chief of Staff, and legislative team to ensure messaging reflects the Councilmember’s values and policy priorities

Qualification

Digital media strategyContent creationSocial media managementVideo editingGraphic designWriting skillsEditorial judgmentCommunity engagementPublic relationsCollaboration

Required

One (1) year of progressively responsible experience in legislative/policy research or professional-level experience, preferably with a background in communications

Graduation from an accredited college or university with a Bachelor's Degree

An equivalent combination of education and experience may be substituted

To be considered for this position, candidates must complete all application materials including: 1) Cover letter, 2) Resume, 3) Three references, 4) A brief press-focused writing sample, and 5) Two sample social media graphics

Preferred

Three (3) plus years of professional experience in communications, digital media, or earned media, preferably in an elected official's office, public affairs, advocacy, or community engagement role

Demonstrated experience creating and publishing daily social media content, including posts, short-form videos, and graphics that tell a clear, engaging story

Exceptional writing and editing skills, with experience producing a range of public-facing materials such as newsletters, certificates, proclamations, talking points, and general correspondence

Proficiency with digital content tools, including Canva and video editing platforms

Strong editorial judgment and ability to communicate clearly, accurately, and respectfully in a public-facing role

Passion for local news, social media, and community conversations to help identify timely and relevant engagement opportunities

Experience supporting or coordinating media inquiries and press activities, as needed

Proven ability to collaborate effectively with senior leadership and cross-functional teams to ensure messaging aligns with policy priorities and ongoing work

Ability to work efficiently in a fast-paced environment and manage multiple priorities