BrainWorks · 4 days ago
Omnichannel Marketing Manager
Indianapolis, IN
Full-time
Onsite
Mid, Senior Level
5+ years expBrainWorks, a Top 50 Hunt Scanlon executive search firm, is seeking an Omnichannel Marketing Manager for a well-known brand in the better-for-you space. This role focuses on executing and optimizing digital and in-store marketing programs across key retail partners to drive shopper engagement and conversion.
ConsultingRecruitingStaffing Agency
Responsibilities
Plan and execute omnichannel marketing campaigns across digital and in-store channels
Directly manage retail media networks, including activation, optimization, and performance reporting
Lead in-store marketing initiatives that align with broader digital strategies
Support omnichannel programs across many key retailers
Manage a multi-million-dollar marketing budget and track performance against KPIs
Partner cross-functionally with Sales, Brand, and internal stakeholders to support business objectives
Qualification
Required
Bachelor's degree in marketing or other business-related field with 5+ years of experience in marketing
2+ years of experience within CPG, ideally with an emerging or high-growth brand
Hands-on experience managing digital campaigns and retail media programs
Experience owning retail media execution internally rather than solely through agencies
Budget management experience or comfort managing a few million dollars in spend
Strong organizational, analytical, and communication skills
Preferred
Exposure to shopper or in-store marketing is a plus
Company
BrainWorks
BrainWorks provides performance-based retained search, contingent recruiting, and interim leadership recruiting services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Cathy Miller
Chief Financial Officer
Guy Gomis
SVP, Partner & Practice Lead- Data & Analytics, Direct Marketing & CRM/CX
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