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Vori Health · 17 hours ago

Sr Mkt Manager Member Engagement and Lifecycle

United States

Full-time

Remote

Senior Level

5+ years exp

Vori Health is an award-winning, nationwide, virtual-first musculoskeletal medical practice focused on evidence-based care. The Senior Marketing Manager Member Engagement & Lifecycle will own the end-to-end member journey, partnering with various teams to deliver effective and personalized member communications while optimizing engagement and retention strategies.

Health CareMedicalPersonal Health

Growth Opportunities

Responsibilities

Own the member lifecycle framework: build awareness → invite → enroll → activate → engage → retain

Define success metrics and conversion benchmarks for each stage

Identify and prioritize opportunities to improve member engagement

Optimize enrollment flows and onboarding journeys

Partner with Product to improve activation experiences

Test and iterate on messaging, timing, and channels

Own planning and execution of email, SMS, push, call, and direct mail campaigns

Build and manage journeys, triggers, and segmentation

Ensure partner- and population-specific customization

Work closely with Implementation and Account Management to follow partner rules

Ensure compliant messaging across health plans and employer groups

Document and govern communication standards

Track engagement, enrollment, activation, and retention metrics

Run A/B tests and experiments to improve funnel performance

Report insights and recommendations to leadership

Partner with cross-functional teams in collaboration on activation and in-app experience; Implementation & Account Management; and Legal/Compliance

Experience with systems & tools ownership with Braze, Member segmentation and journey logic, Preference management, Engagement and conversion reporting

Perform Other projects and duties as assigned

Qualification

Lifecycle marketingMarketing automationMulti-channel campaignsData analysisHIPAA complianceEmpathy for usersSystems thinkingProject managementWritten communicationVerbal communication

Required

5-7+ years lifecycle or growth marketing experience in B2B2C or healthcare

Deep experience with enrollment and member engagement

Strong systems thinker with hands-on marketing automation expertise

Experience working in regulated environments

Proven experience developing and optimizing multi-channel campaigns with measurable outcomes

Strong analytical skills — comfortable working with data to inform strategies and decisions

Familiarity with marketing automation platforms (e.g., Braze) and testing tools

Exceptional written and verbal communication skills with a member-first mindset

Deep empathy for users — especially across underserved or diverse populations

Strong project management skills; able to juggle multiple priorities and meet deadlines in a fast-paced environment

Knowledge of HIPAA compliance and experience working in regulated industries

Authorized or able to provide required documents to work in United States

Benefits

Competitive Salary: We offer competitive pay based on experience, skillset and the value you bring to the team.

Equity Options: As part of our commitment to long-term success, we offer equity options, giving you the opportunity to share in the growth of the company.

Health & Wellness: Our health benefits include medical, dental, and vision coverage to keep you and your family healthy. We also offer wellness programs and mental health resources to help you thrive both personally and professionally.

Retirement Plans: We provide a 401(k) plan and Roth options to help you plan for the future and enjoy peace of mind.

Paid Time Off (PTO): Enjoy generous paid time off, including vacation days, holidays, and sick leave, to recharge and maintain a healthy work-life balance.

Fully Remote Work: Work from your home or private office location! We offer a flexible, fully remote work environment that allows you to manage your workspace in a way that best suits your lifestyle.

Professional Development: We encourage continuous learning and growth with access to training resources and Professional Development stipend for further education.

Parental Leave: We offer paid parental leave to support team members through important life moments, whether you're welcoming a child or expanding your family.

Employee Assistance Program (EAP): Access confidential counseling and support for personal or work-related challenges to maintain your well-being along with additional employee assistance programs.