GamblingCareers.com · 9 hours ago
Acquisition Strategist
Boston, MA
Full-time
Onsite
Senior Level
$97K/yr - $180K/yr
5+ years expAristocrat is a leading gaming content creation company that seeks an ambitious Acquisition Strategist to join their diverse team. The role involves advising user acquisition strategies for the Massachusetts Lottery’s iLottery program and collaborating with a world-class marketing team to impact growth.
Casino
No H1B
Responsibilities
Guide the creation of user acquisition approaches to achieve iLottery growth goals, ensuring consistency with wider marketing and business aims
Serve as a strategic advisor to internal teams, media partners, and affiliate networks by providing direction on campaign strategy, audience targeting, messaging, and promotional offers
Supervise acquisition performance across all channels, including paid media, strategic partnerships, influencer outreach, and affiliate marketing, to identify optimization opportunities
Recommend and coordinate structured testing strategies (such as A/B and multivariate tests) to drive continuous performance improvement in collaboration with agency partners
Analyze acquisition data to evaluate channel efficiency, advise media mix and targeting decisions, and identify trends or areas for improvement
Define and maintain acquisition critical metrics and benchmarks; generate performance insights and communicate findings to collaborators
Partner with CRM, analytics, and data teams to maintain accurate attribution and reporting within the marketing technology stack
Assist with acquisition budget planning, forecasting, and pacing oversight. Ensure spend aligns with return on investment goals in partnership with finance and agency teams
Direct affiliate strategy in collaboration with third-party networks or agency partners, including partner recruitment, onboarding, and performance evaluation
Recommend offers, creative strategies, and promotional tactics to optimize affiliate performance while maintaining cost-per-acquisition efficiency
Review affiliate reports and collaborate with internal and external groups to ensure invoicing and reconciliation processes are completed accurately
Collaborate with creative, brand, and compliance groups to confirm that acquisition and affiliate campaign materials adhere to regulatory requirements and brand standards
Support the development of co-branded or partner-led campaigns to increase reach and transparency
Partner with CRM and remarketing teams to deliver a cohesive, full-funnel method that drives player conversion and early retention
Manage the Acquisition Coordinator by coordinating daily responsibilities, client results, and professional development
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field. A comparable amount of training and related experience may be substituted
5 years+ experience in acquisition or affiliate marketing and/or similar role in a digital marketing environment preferred
Strong understanding of digital acquisition channels and performance metrics, with an emphasis on analysis and careful planning
Experience working with or managing external media agencies, affiliate partners, or marketing vendors
Proficiency with marketing analytics tools such as Google Analytics and Power BI, with the ability to translate data into actionable insights
Familiarity with attribution platforms including AppsFlyer and Outflink to support campaign tracking and performance measurement
Familiarity with compliance and regulatory requirements in highly supervised industries such as lottery or gaming
Strong communication, presentation, and collaborator leadership skills
Understanding of user acquisition funnels, conversion optimization principles, and campaign testing strategies
Benefits
Health, dental, and vision insurance
Paid time off
401(k) plan with employer matching
Company
GamblingCareers.com
GamblingCareers.com is the leading job board for the iGaming and Online Gambling industry, dedicated to bridging the gap between talented job seekers and top employers in the sector.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase