Caesars Entertainment · 3 weeks ago
Marketing Communications Specialist
Danville, VA
Full-time
Hybrid
Mid LevelCaesars Entertainment is a leading company in the entertainment industry, and they are seeking a Marketing Communications Specialist to enhance brand awareness through social media, public relations, and advertising efforts. The role involves developing strategies, managing content, and ensuring consistent messaging across various communication channels.
Food and Beverage
Responsibilities
Develop and execute social media strategies to enhance brand awareness and engagement
Create, curate, and manage all published content (images, video, written) across social media platforms
Monitor and respond to social media interactions promptly and in a way that reflects our brand voice
Analyze social media metrics to track the effectiveness of campaigns and adjust strategies as needed
Collaborate with the marketing team to integrate social media campaigns with other marketing efforts
Stay updated on the latest social media trends and incorporate them into our strategy to keep our content fresh and relevant
Develop and implement public relations strategies to promote a positive brand image
Write, proofread, and distribute press releases, media alerts, and other PR materials
Build and maintain relationships with key media contacts, influencers, and stakeholders
Coordinate and manage media visits, press events, and interviews
Respond to media inquiries promptly and professionally
Work with internal teams to ensure consistent messaging across all communication channels
Assist in crisis communication management to protect the brand's reputation
Partner with advertising team to execute campaigns across various channels, including print, digital, and broadcast media
Collaborate with the creative team to produce compelling advertising materials that align with the brand's voice and objectives
Write, proofread, and edit various forms of communication, including press releases, newsletters, internal communications, and marketing materials
Ensure consistent messaging across all communication channels and maintain the brand's voice and tone
Collaborate with other departments to ensure alignment of communication efforts with overall business goals
Oversee the maintenance and update of web content for the brand's website
Ensure all web content is aligned with the brand's messaging and objectives
Develop and manage Digital & Print signage strategies to ensure consistent branding across the property
Coordinate with design and production teams to create and update signage materials
Ensure signage placement aligns with marketing and operational goals
Monitor the effectiveness of signage and adjust as needed to improve visibility and impact
Ensure all signage meets corporate quality standards and brand guidelines
Provide onsite support for PR/Media events as required
Support the marketing team in developing and executing comprehensive marketing campaigns
Prepare and present reports on social media, highlighting key insights and recommendations
Collaborate with other departments to ensure alignment of marketing efforts with overall business goals
Stay informed about industry trends and best practices to continuously improve our marketing and communication strategies
May perform other duties as assigned
Qualification
Required
Bachelor's degree in marketing, Communications, Public Relations, or a related field
Proven experience in social media management, public relations, advertising, communication, web management, and signage
Excellent writing, editing, and communication skills
Proficient in social media management tools, analytics platforms, web content management systems, and signage software
Ability to work independently and collaboratively in a fast-paced environment
Strong organizational skills and attention to detail
Creative thinker with a passion for storytelling and brand building
Company
Caesars Entertainment
Caesars Entertainment, Inc. is the largest casino-entertainment Company in the U.S.
Founded in 1999
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Martin Logan
Chief Product and Technology Officer (CPO CTO)
Kenneth Fuchs
COO and Head of Sports
Recent News
ReviewJournal
2025-10-06
2025-10-03
2025-10-03
Company data provided by crunchbase