Ashby · 9 hours ago
Content Lead, Customer Advocacy - Americas
United States
Full-time
Remote
Senior Level
$140K/yr - $180K/yrAshby is a company focused on innovative content strategies, and they are seeking a Content Lead for Customer Advocacy to reimagine how they tell customer stories. This role involves developing a customer advocacy program, creating engaging content formats, and strengthening internal voices to amplify user-generated content.
Human ResourcesManagement Information SystemsRecruitingSoftware
Responsibilities
Reimagine Ashby’s customer case study strategy, end to end
You’ll lead a full reinvention of how Ashby tells customer stories across video, written formats, and emerging creative mediums
Elevate our core case studies (like those on ashbyhq.com/customers) by showcasing both best practices in modern recruiting and the measurable, real-world impact of the product. You will also work with our VP Marketing, Harriet, to elevate many of these stories for key brand moments like Ashby One
Rethink written customer case studies and narratives, pushing toward richer storytelling, deeper operational detail, and clearer distribution strategies across channels (owned, earned, sales and CS, paid, community)
Develop inventive, culturally resonant formats, from a Hot Ones-style series to recruiter karaoke to narrative mini-docs, designed to entertain, educate, and spark community pride while helping buyers understand real considerations in choosing an ATS and showcasing our amazing customers
In partnership with Customer Success, build and run Ashby’s customer advocacy & reference program
You’ll architect the infrastructure that turns organic goodwill into a sustainable, ethical, and scalable program
In partnership with Customer Success, establish clear systems for tracking advocacy contributions across content, product feedback, event participation, and references
Build mechanisms for thanking customers meaningfully and responsibly, always ensuring objectivity and never crossing ethical boundaries
Develop a structured, respectful reference process that protects customer time while enabling Sales and Marketing to tap into the incredible strength of our user base
Partner with CS, Product, and RevOps to ensure insights and contributions flow back into the business
Build a system that monitors, categorizes, and elevates this love across LinkedIn, Slack, in-product feedback, and customer channels
Turn this sentiment into scalable assets, from testimonial moments to themed compilations to category education pieces
Thoughtfully shepherd the right advocates toward more formal channels (e.g., G2) without ever forcing it or compromising authenticity
Partner with Demand Generation on thoughtfully gifting our most vocal advocates
Partner with internal teams to surface great stories, insights, product acumen, and practical playbooks
Build processes that make it easy for employees to contribute to UGC, #AshbyHiddenGems, and other community-forward initiatives
Guide teams on how to speak credibly and helpfully in the market without feeling overly polished or promotional
Have a deep understanding of our content strategy and calendar to find exactly the right moments, pieces, and threads to distribute through our team into more public channels
Qualification
Required
Editorial taste to reimagine case studies
Creativity to invent new story formats
Operational rigor to build an advocacy program from scratch
Intuition to understand what resonates in the modern TA zeitgeist
Ability to lead a full reinvention of how Ashby tells customer stories across video, written formats, and emerging creative mediums
Experience in elevating core case studies by showcasing best practices in modern recruiting and measurable, real-world impact of the product
Ability to rethink written customer case studies and narratives, pushing toward richer storytelling, deeper operational detail, and clearer distribution strategies across channels
Experience in developing inventive, culturally resonant formats designed to entertain, educate, and spark community pride
Ability to build and run Ashby's customer advocacy & reference program in partnership with Customer Success
Experience in establishing clear systems for tracking advocacy contributions across content, product feedback, event participation, and references
Ability to build mechanisms for thanking customers meaningfully and responsibly
Experience in developing a structured, respectful reference process that protects customer time while enabling Sales and Marketing to tap into the user base
Ability to capture and amplify organic love from the community
Experience in building a system that monitors, categorizes, and elevates customer sentiment across various channels
Ability to turn sentiment into scalable assets
Experience in thoughtfully shepherding advocates toward more formal channels without compromising authenticity
Ability to strengthen internal voices and scale user-generated content
Experience in partnering with internal teams to surface great stories, insights, product acumen, and practical playbooks
Ability to build processes that make it easy for employees to contribute to UGC and community-forward initiatives
Experience in guiding teams on how to speak credibly and helpfully in the market
Deep understanding of content strategy and calendar to distribute through public channels
Ability to thrive in high-ownership environments where the bar for quality is extremely high
Comfort with operational rigor (tracking, tagging, measurement) as well as creative storytelling and narrative craft
Desire to be part of a team that believes content and community are the heart of modern GTM
Benefits
Competitive salary and equity.
Opportunity to work with a talented and passionate team.
10-year exercise window for stock options. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable.
Unlimited PTO with four weeks recommended per year. Expect “Vacation?” in our one-on-one agenda until you start taking it 😅.
Twelve weeks of fully paid family leave in the US. We plan to expand this to employees in other countries as situations arise.
Generous equipment, software, and office furniture budget. Get what you need to be happy and productive!
$100/month education budget with more expensive items (like conferences) covered with manager approval.
If you’re in the US, top-notch health insurance for you and your dependents with all premiums covered by us.
Company
Ashby
Ashby develops human resource software to assist companies with hiring and manpower management.
Founded in 2018
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$120.01MKey Investors
Lachy GroomF-PrimeElad Gil
2025-07-22Series D· $50M
2024-06-03Series C· $30M
2022-03-03Series B· $26.51M
Recent News
2025-09-19
2025-09-19
Crunchbase News
2025-09-03
Company data provided by crunchbase