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Valnet · 9 hours ago

Commercial Director

New York, NY

Full-time

Hybrid

Lead/Staff, Director/Executive

$100K/yr - $200K/yr

5+ years exp

Valnet is a company that fosters innovation and creativity, and they are seeking a Commercial Director for their Gaming portfolio. The role involves driving commerce-related initiatives, identifying revenue opportunities, and managing partnerships to enhance revenue streams.

AdvertisingDigital MarketingDigital MediaInternetMarketingMedia and EntertainmentPublishing

Responsibilities

Identify, grow and manage direct affiliate partnerships for the purpose of generating leads and conversions

Launch and monetize high-intent newsletters leveraging specific or all partnerships part of our affiliate network

Create high-intent pages with strong sales funnel (must collaborate with performance marketing team and sales pod leadership)

Lead the transition from a single-site content model to a multi-product, multi-surface suite (site, newsletters, landing-page funnels, evergreen DB/utility experiences, commerce hubs)

Define and maintain a modular roadmap for reusable features, templates, and growth products

Own front-end templates and on-site UX as revenue products, with accountability for RPM, CVR, and retention

Ensure strong internal linking and funnel flows into commerce and premium experiences

Oversee newsletter programming, segmentation, QA, scheduling, and optimization

Build growth loops for list acquisition across web and social surfaces

Integrate commerce and sponsorship placements while preserving audience trust

Partner with commerce editors to align content formats with user intent and conversion performance

Ensure link integrity, tracking accuracy, and performance reporting by template and query group

Define commerce content formats and standards that reduce decision friction and improve conversion

Partner with editorial leaders to prioritize and expand high-performing shopping franchises

Act as a partial bridge between Product/Editorial and Direct Sales:

Support integrated sponsorship builds spanning site + newsletters + commerce hubs

Own and expand fully-launched, repeatable business offerings (e.g., commerce hubs, seasonal deal franchises, newsletter SKUs, evergreen DB verticals, landing-page packages)

Qualification

E-commerce experiencePerformance marketingDigital publishingSubscription modelsSponsorship monetizationEditorial judgmentLegal compliance understandingOrganizational skillsProject management