Merrill Gardens ยท 8 hours ago
Luxury Senior Living Sales Director
San Jose, CA
Part-time
Onsite
Lead/Staff, Director/Executive
$42/hr - $49/hr
3+ years expMerrill Gardens is a family-owned company dedicated to providing quality senior living. They are seeking a Community Relations Director to manage sales processes, maintain high occupancy rates, and develop marketing strategies to enhance community outreach and reputation.
Health CareLifestyleReal Estate
Responsibilities
Achieves and maintains a high occupancy percentage
Maintains the sales tracking system for the community and keeps the General Manager (GM) and Director of Sales informed of trends
Works closely with GM and Business Office Director (BOD) to ensure accurate reporting of community census via integrated CRM/accounting system (Yardi)
Manages the entire sales process: building prospect base, immediately responding to prospect inquiries, generating tours, performing purposeful follow-up, and securing deposits for move-ins
Assists in transitioning the move-in process to the GM, Assisted Living Supervisor, Assisted Living Director, and other department heads upon receipt of deposit and agreed upon move-in date
Develops and implements innovative sales/marketing plans
Develops community outreach plans, including relationship development with professional referral sources, with the intent of generating viable leads for the community and creating a positive reputation in the community at large
Works with Director of Marketing to provide feedback regarding media advertising, community sponsorships, and other marketing opportunities
Coordinates with the Activities Director and Executive Chef to plan special events that benefit existing residents and attract potential residents to the community
Conducts competitive shops regularly (minimum of 2 written reports are submitted to Seattle office per year)
The CRD should be readily aware of all direct competitors, their offerings, occupancy status, how they sell against us, current incentives being offered, and changes in offerings or management at all times and be able to communicate this information to the GM, Vice President of Operations, Director of Sales, Director of Marketing, and other partners on an ongoing and consistent basis
Makes promotional recommendations for community based on competitive shops
Positions Merrill Gardens in accordance with corporate vision and mission
Tracks and maintains marketing budget for community-responsible line items (Events, Outreach, Creative Lead Follow-Up charge codes)
Acting General Manager if assigned
Qualification
Required
Compassionate, caring, responsible, and honest individual who genuinely loves working with the senior population
Achieves and maintains a high occupancy percentage
Maintains the sales tracking system for the community and keeps the General Manager (GM) and Director of Sales informed of trends
Works closely with GM and Business Office Director (BOD) to ensure accurate reporting of community census via integrated CRM/accounting system (Yardi)
Manages the entire sales process: building prospect base, immediately responding to prospect inquiries, generating tours, performing purposeful follow-up, and securing deposits for move-ins
Assists in transitioning the move-in process to the GM, Assisted Living Supervisor, Assisted Living Director, and other department heads upon receipt of deposit and agreed upon move-in date
Develops and implements innovative sales/marketing plans
Develops community outreach plans, including relationship development with professional referral sources, with the intent of generating viable leads for the community and creating a positive reputation in the community at large
Works with Director of Marketing to provide feedback regarding media advertising, community sponsorships, and other marketing opportunities
Coordinates with the Activities Director and Executive Chef to plan special events that benefit existing residents and attract potential residents to the community
Conducts competitive shops regularly (minimum of 2 written reports are submitted to Seattle office per year)
The CRD should be readily aware of all direct competitors, their offerings, occupancy status, how they sell against us, current incentives being offered, and changes in offerings or management at all times and be able to communicate this information to the GM, Vice President of Operations, Director of Sales, Director of Marketing, and other partners on an ongoing and consistent basis
Makes promotional recommendations for community based on competitive shops
Positions Merrill Gardens in accordance with corporate vision and mission
Tracks and maintains marketing budget for community-responsible line items (Events, Outreach, Creative Lead Follow-Up charge codes)
Acting General Manager if assigned
Physical Requirements: This role requires regular use of a computer and may involve occasional lifting (up to 20 lbs), bending, or reaching
Preferred
Four-year degree in Business, Business Administration, Marketing, Public Relations or Communications preferred
Three-plus years sales and marketing experience, preferably in a related field
Benefits
Highly competitive pay and comprehensive benefits (medical, dental, vision, flexible spending accounts, life insurance)
Company-paid Employee Assistance Program (EAP)
Paid time off - 7 holidays, and 11 vacation days
Free daily meal every shift
401(k) with company match and immediate vesting!
Tuition reimbursement for career growth
Company-paid short & long-term disability insurance
Pet insurance and team member discounts
Advance Pay benefit - access wages before payday
A stable, growing company with opportunities for advancement
Company
Merrill Gardens
Merrill Gardens is a senior living company that offers a lifestyle for senior residents.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Bonnie O'Brian
Resident Experience Partner
Recent News
2025-06-13
Company data provided by crunchbase