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University of Miami · 8 hours ago

Assoc. VP, Marketing Technology & Analytics

Miami, FL

Full-time

Onsite

Director/Executive

10+ years exp

The University of Miami is seeking an Associate Vice President of Marketing Technology who will provide strategic leadership and operational oversight for marketing platforms and data ecosystems. This role focuses on enhancing audience engagement and growth through the use of artificial intelligence and connected data across various sectors of the university.

Higher Education

H1B Sponsor Likely

Responsibilities

Develop and execute the enterprise marketing technology roadmap, aligning platforms such as CRM, CMS, AI, marketing automation, and optimization tools to institutional priorities

Integrate artificial intelligence and automation across systems to enhance personalization, predictive targeting, and marketing efficiency

Ensure interoperability across enrollment, clinical, and athletics platforms to enable a unified, intelligent view of audiences and lifecycle engagement

Establish governance for technology adoption, data ethics, and responsible AI utilization across marketing and communications teams

Evolve marketing functions toward AI-driven insights that anticipate behavior, optimize engagement, and inform creative and media strategies

Translate data and predictive modeling into actionable marketing initiatives that strengthen enrollment, patient acquisition, reputation, and fan loyalty

Advance personalization, journey orchestration, and adaptive content strategies powered by machine learning

Foster a culture of curiosity, experimentation, and continuous improvement through intelligent automation and data-informed decision-making

Direct enterprise SEO/SEM and integrate AI-based optimization to maximize visibility and audience conversion

Lead digital experience design through AI-powered testing, personalization, and automation frameworks

Oversee marketing performance measurement, ensuring insights are connected to business outcomes rather than raw metrics

Deploy generative AI tools to improve content development, campaign orchestration, and workflow efficiency

Partner with enrollment management, clinical operations, and athletics to align technology and AI capabilities with institutional goals

Collaborate with IT leadership to ensure security, compliance, and interoperability of marketing technologies

Serve as the senior advocate for digital innovation, intelligent automation, and technology-enabled marketing at the leadership table

Cultivate a culture of innovation, collaboration, and responsible AI exploration

Invest in professional development to ensure teams stay ahead of emerging tools and technologies

Encourage a learning mindset that blends creativity with data fluency and technological agility

Qualification

CRM expertiseAI-driven marketingMarketing automationDigital strategyContent management systemsSEO/SEMMachine learningLeadershipCommunication skillsCollaboration

Required

Bachelor's degree in marketing, business, computer science, or a related field required

10+ years of progressive leadership in marketing technology, digital strategy, or AI-driven marketing innovation

Demonstrated success implementing enterprise systems such as Salesforce, Adobe, Sitecore, or equivalent, and integrating AI-driven tools for marketing automation, content, and personalization

Proven experience leading large, cross-functional teams and managing multimillion-dollar technology portfolios

Experience applying AI or machine learning to enhance targeting, segmentation, or customer journey strategies

Deep expertise in CRM, CMS, AI-enabled marketing, and automation platforms

Visionary thinker who can connect emerging technology to institutional impact

Exceptional communication skills, with the ability to translate complex technical concepts into strategic business value

Strong leadership presence with a passion for innovation, collaboration, and measurable growth

Preferred

Master's degree

Experience within higher education, academic health care, or similarly complex organizations is a plus

Benefits

Medical

Dental

Tuition remission

And more

Company

University of Miami

Glassdoor3.9

At UM you'll join a diverse and energized academic community.

Founded in 1925

Coral Gables, fl, US

5001-10000 employees

http://miami.edu

H1B Sponsorship

University of Miami has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (137)

2024 (153)

2023 (150)

2022 (122)

2021 (95)

2020 (114)