Apply on Employer Site

Gather Federal Credit Union · 1 month ago

Creative Marketing Specialist

Lihue,HI,US

Full-time

Onsite

Entry, Mid Level

$54K/yr - $58K/yr

2+ years exp

Gather Federal Credit Union is seeking a Creative Marketing Specialist to enhance their brand across digital and print channels. The role involves designing marketing assets, analyzing content performance, and contributing to campaigns that communicate the organization's mission and values.

BankingFinanceFinancial Services

Responsibilities

Assist bringing the credit union brand to life across digital and print channels

Responsible for blending visual design skills with marketing insight and a passion for storytelling

Ensure marketing materials are compelling, maintain brand consistency, and develop content that connects with our target audience at every stage of their journey

Design digital and print marketing assets including but not limited to social graphics, digital advertisements, print advertisements, web visuals, email templates, flyers, and brochures

Support the visual development of campaigns across platforms, ensuring brand consistency and high-impact execution

Update website content and visuals using CMS tools

Apply SEO best practices to improve discoverability and performance

Collaborate on landing pages, microsites, and user interfaces with thoughtful layout and user experience in mind

Monitor, analyze, and optimize content performance using analytics, search trends, and audience insights to maximize engagement, reach, and ROI

Track key marketing metrics, generate actionable insights, and recommend improvements for campaigns across digital and traditional channels

Develop reports and dashboards that visualize marketing performance for leadership review

Write clear, engaging, on-brand copy for social media, email campaigns, website content, printed/digital materials, credit union notification, etc

Tailor messaging to align with target audiences and campaign goals

Proof and edit content to maintain tone, grammar, and clarity

Contribute to campaigns that communicate our mission and values through visual storytelling and member-centric content

Help shape the brand voice through narrative-driven projects that highlight real experiences and organizational impact

Uphold and apply brand guidelines across all channels and assets

Assist in evolving our brand identity with a consistent visual and voice-driven approach

Ensure quality, clarity, and cohesion in all creative output

Work closely with marketing team and other departments to support ongoing initiatives

Contribute ideas, creative direction, and support across campaign planning and execution

Help manage timelines and deliverables with strong follow-through and organization

Qualification

Adobe Creative SuiteGoogle AnalyticsSEOEmail marketing toolsDigital ad platformsGraphic design techniquesMarketingAdvertisingUX/UI basicsInterpersonal skills

Required

Bachelor's degree from an accredited college or university plus two (2) years of professional training experience

Two to Five years of similar or related experience, including time spent in preparatory positions

Skills in advanced software programs including: Adobe Creative Suite, Microsoft Office Suite

Thorough understanding of color theory, typography, layout, branding, and iconography

Knowledge of graphic design techniques, marketing and advertising as well as computer based software to enhance this knowledge

Familiarity with digital ad platforms (Google Ads, Meta Ads Manager)

Proficient in Google Analytics, GA4, and/or Adobe Analytics

Strong understanding of SEO, SEM, and keyword research tools

Knowledge of forecasting and trend analysis

Email marketing / automation tools (Mailchimp, etc.)

Knowledge of UX/UI basics for marketing assets

A significant level of trust and diplomacy is required to be an effective subject matter expert in the position

Must be able to perform job functions independently or with limited supervision and work effectively either on own or as part of a team

Must be capable of regular, reliable and timely attendance

Must be able to read and carry out various written instructions and follow oral instructions

Must be able to complete basic mathematical calculations, spell accurately, and understand computer basics

Must be able to speak clearly and deliver information in a logical and understandable sequence

Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization

Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace

Must be able to effectively handle multiple, simultaneous, and changing priorities

Must be capable of exercising highest level of discretion on both internal and external confidential matters