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Lexipol · 1 week ago

Sr. Manager, Event and Partner Marketing

United States

Full-time

Remote

Senior Level, Lead/Staff

$110K/yr - $110K/yr

8+ years exp

Lexipol LLC is a leader in advancing total readiness for public safety agencies, and they are seeking a Senior Manager for Event and Partner Marketing. This role involves leading the strategy, execution, and performance optimization of event and partner marketing functions, managing a team responsible for over 120 events annually, and ensuring alignment with pipeline goals and measurable ROI.

ConsultingGovernmentPublic SafetyRisk ManagementSoftwareTraining

No H1B

Responsibilities

Develop and manage the annual events and partnerships strategy and budget

Prioritize event and partner marketing investments based on audience impact, ROI, and brand alignment

Lead a team of event and partner marketing professionals, fostering collaboration, accountability, and professional growth

Establish and optimize processes, playbooks, and workflows across event planning, partner activation, and reporting

Oversee planning and execution for more than 120 events annually, including Tier 1–3 tradeshows, client appreciation events, and association programs

Support the Event Marketing Manager on major national events and speaking engagements; ensure event mix aligns with pipeline and awareness goals

Standardize event reporting processes using Salesforce, Cvent, and Wrike to deliver consistent performance insights

Partner with Sales Development and Growth Marketing to ensure leads are captured, tracked, and followed up effectively

Lead partnership activation strategy, working with the Partner Marketing Specialist and Strategic Alliances team

Ensure all association, MOU, and sponsorship agreements are maximized for awareness, co-marketing, and referral growth

Align partner-driven campaigns with Lexipol’s marketing calendar and demand generation initiatives

Oversee the annual sponsorship plan budget

Consolidate and present regular performance dashboards to the Director of Growth Marketing, Strategic Alliances team and executive leadership, highlighting trends, insights, and recommendations

Partner across Marketing and Sales to ensure full lead lifecycle visibility and attribution within Salesforce and Marketing Cloud Account Engagement (Pardot)

Use data to drive continuous improvement in event and partnership selection, messaging, and execution — prioritizing efforts that deliver measurable business outcomes

Provide leadership with forward-looking forecasts, resource plans, and optimization strategies to improve marketing efficiency and revenue impact

Qualification

B2B event marketingPartner activationSalesforceMarketing Cloud Account EngagementCventWrikeFinancial acumenLeadershipCommunication skillsOrganizational skills