Maptek · 2 weeks ago
Marketing Events and Social Media Coordinator (Flexible hybrid schedule)
Maptek is the leading provider of innovative software, hardware and services for the global mining industry. They are seeking a motivated Marketing Events & Social Media Coordinator who will drive the operations of industry conferences and support brand growth through engaging social media campaigns.
MiningSoftware
Responsibilities
Collaborate across departments to help develop event strategies for industry conferences, user forums, customer summits, and in-person and virtual events that align with business goals
Manage the entire event lifecycle—from pre-event planning and logistics to on-site event execution, attending events as needed, and handling post-event lead follow-up and lead recording
Execute event programs designed to generate new leads, accelerate sales opportunities, and deepen customer relationships
Partner with senior decision-makers to define event objectives, schedules, required resources, and measures of success
Document and continuously improve all event-related processes
Execute social media campaigns across relevant platforms (e.g., LinkedIn, Facebook, Instagram) to promote events, build our brand, and increase awareness of our products and solutions
Create, schedule, and publish engaging content—including posts and videos—on a consistent, regular schedule that aligns with our brand voice
Monitor and respond to comments, messages, and mentions to foster community engagement
Develop event messaging, online promotions, and campaigns that target key personas
Track and analyze social media and event performance metrics, providing regular reports and insights on ROI
Performs other duties as assigned
Qualification
Required
2+ years of relevant event marketing experience, with a track record in managing the full event lifecycle
Experience in social media management for a B2B audience
A strategic thinker with the operational acumen to manage day-to-day execution
Experience partnering closely with sales or technical teams and managing multiple events at once
A proactive self-starter, comfortable taking general guidance and turning it into clear deliverables in a fast-paced environment
Excellent organizational, time management, and project management skills
Strong writing, communication, and teamwork skills
Proficiency with G Suite and MS Office products
Ability and willingness to travel domestically or internationally as needed. There are several tradeshows / events where travel is required throughout the year
Preferred
Experience with Salesforce and Pardot (or similar marketing automation tools)
Basic graphic design or video editing skills (e.g., Canva, Adobe Creative Suite)