Phoenix Suns · 3 weeks ago
Senior Product Marketing Manager, Digital Fan Engagement
Phoenix, AZ
Full-time
Onsite
Senior Level
6+ years expPlayer 15 Group, the sports and entertainment company behind the Phoenix Suns, is seeking a Senior Product Marketing Manager for Digital Fan Engagement. This role focuses on driving fan monetization through digital engagement strategies, managing mobile app functionality, and optimizing loyalty programs to enhance fan value and revenue.
BasketballFranchiseSportsSports Leagues and Teams
Responsibilities
Lead the strategy and execution for fan monetization campaigns tied to digital engagement, rewards programs, and loyalty initiatives
Own and optimize our mobile app roadmap by working with our app developer; enhancing rewards program integration, loyalty offers, subscription access, and in-app purchases
Own and optimize relationships with our app developer and 3P vendor integrations, creating a roadmap for feature enhancements and new functionality, ensuring that functionality and fan engagement is aligned
Develop a business plan for a Suns & Mercury rewards program, leveraging existing PHX ID program, built for driving fan acquisition, retention, and incremental revenue (concessions, merchandise, upgrades, offline interactions)
Create app GTM campaigns that drive adoption, gamification, monetized fan experiences, and promotions tied to PHX ID functionality
Develop and execute Suns+ / Merc+ subscription strategy: drive awareness, sign-ups, retention, and upsell through targeted campaigns, leveraging exclusive content and premium experiences
Work cross-functionally with Brand Marketing, Creative, Content, Lifecycle Marketing, and Social to ensure monetization, PHX ID, and Suns+ / Merc+ strategies are cohesive across all mediums
Work with Business Intelligence and Lifecycle Marketing to identify fan segments and deliver personalized offers, loyalty experiences, and subscription campaigns to drive incremental value
Provide campaign insights and summaries of the effectiveness of digital campaigns with a focus on revenue impact, program growth, PHX ID adoption, and Suns+ / Merc+ performance (subscriber growth, churn reduction)
Work closely with Lifecycle Marketing to develop data-driven, full-funnel campaign strategies that drive revenue through fan membership, loyalty, rewards program adoption, PHX ID engagement, and subscription revenue from Suns+ / Merc+
Develop campaigns using testing, segmentation, creative, and content strategy to optimize for conversions, rewards participation, retention, and subscription upgrades
Research latest trends and best practices in digital monetization, loyalty, subscriptions, and rewards platforms, applying them to PHX ID and Suns+ / Merc+ adoption strategies
Collaborate with Product Marketing Manager, Digital Partner Engagement on Partnerships on subscription-driven activations (e.g., sponsor offers bundled with Suns+ / Merc+) and sellable digital inventory
Qualification
Required
Strong understanding of the digital landscape, including loyalty programs, rewards marketing, fan monetization, subscription strategy, analytics, and digital commerce
Experience working on mobile app product marketing, app releases and product launches and working with app developers and integration partners
A curious, innovative, and entrepreneurial mindset, focused on understanding the fan journey and turning engagement into monetization opportunities across PHX ID, Rewards, and Suns+ / Merc+
Experience with CRM, data-analytics, loyalty or rewards platforms, and subscription lifecycle management
Exceptional communications and marketing experience demonstrating success in monetization campaigns, loyalty program development, and subscription growth
6+ years of experience working on/with mobile apps and associated technologies
Bachelor's Degree
Relevant Platform Certifications
Ability to transit throughout the arena for long periods of time
This position works mainly indoors, removed from extreme weather; exposure to weather is - S-Sedentary Work – Exerting up to 10 pounds of force occasionally
Must be able to carry on a conversation both on the phone and in-person
Ability to Read, Write & Speak in English
Benefits
Medical, Dental and Vision coverages
Life and Disability options
Vacation, sick and holiday leave programs
Discounts at Fanatics Team Shop
Tickets available for Phoenix Suns and Phoenix Mercury games
Company
Phoenix Suns
Phoenix Suns is a professional basketball team that competes in the national basketball association.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Dyal Capital Partners
2022-12-21Acquired
2021-07-06Private Equity
Leadership Team
Dan Costello
Executive Vice President & Chief Revenue Officer
Ben Sacks
Assistant to Chief Executive Officer
Recent News
HousingWire.com
2025-11-26
Sports Business Journal
2025-11-25
Company data provided by crunchbase