Booz Allen Hamilton · 2 weeks ago
Product Marketing Campaign Manager
McLean, VA
Full-time
Hybrid
Senior Level, Lead/Staff
$69K/yr - $158K/yr
10+ years expBooz Allen Hamilton is seeking a B2B Product Marketing Campaign Manager to drive marketing activities that support the go-to-market efforts for their growing portfolio of products and partner offerings. This strategic role requires collaboration, messaging expertise, and campaign management skills to effectively launch new offerings in a hybrid product and partner model.
ConsultingCyber SecurityIT InfrastructureManagement ConsultingSecurity
Responsibilities
Drive marketing activities that support the go-to-market efforts for our growing portfolio of products and partner and reseller offerings
Shape how we bring these new offerings to market
Lead cross-functional initiatives without direct authority
Develop compelling collateral and sales enablement assets such as one-pagers, pitch decks, and case studies
Manage integrated campaigns, including objective setting, stakeholder alignment, and execution coordination
Collaborate across teams and build stakeholder alignment
Deliver projects on time in a dynamic environment
Qualification
Required
10+ years of experience in B2B marketing
Experience in partner, alliance, or channel marketing, including co-marketing initiatives
Knowledge of technology products, platforms, or solutions, including in regulated or complex industries
Knowledge of creating messaging frameworks, value propositions, and differentiated positioning for target audiences
Ability to lead cross-functional initiatives without direct authority
Ability to develop compelling collateral and sales enablement assets such as one-pagers, pitch decks, and case studies
Ability to manage integrated campaigns, including objective setting, stakeholder alignment, and execution coordination
Ability to collaborate across teams and build stakeholder alignment
Ability to deliver projects on time in a dynamic environment
Bachelor's degree
Preferred
Experience with services-to-product transformations or hybrid services-and-product business models
Experience with governance models and processes for approvals and risk management
Experience using marketing tools such as customer relationship management, marketing automation platforms, content management systems, or analytics dashboards
Experience identifying and executing on industry event sponsorships and conference opportunities
Knowledge of operating within a regulated business environment and navigating legal and compliance reviews
Knowledge of enterprise sales processes and the role of marketing in supporting sales enablement
Ability to create and oversee the development of thought leadership content to drive industry credibility
Ability to be highly adaptable and comfortable working in an evolving business environment
Possession of excellent interpersonal and project management skills
Bachelor's degree in Marketing, Business, Communications, or a related field
Benefits
Health
Life
Disability
Financial
Retirement benefits
Paid leave
Professional development
Tuition assistance
Work-life programs
Dependent care
Company
Booz Allen Hamilton
Booz Allen Hamilton is a consulting firm that specializes in analytics, technology, and engineering.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$3.03B2025-03-11Post Ipo Debt· $650M
2023-08-01Post Ipo Debt· $650M
2020-08-13Post Ipo Debt· $700M
Leadership Team
Matthew Calderone
Chief Financial Officer and Executive Vice President
Kristine Anderson
Chief Operating Officer
Recent News
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2026-01-14
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2026-01-13
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