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BetterHelp · 7 hours ago

Audio Partnerships Manager

Mountain View, CA

Full-time

Hybrid

Mid Level

$120K/yr - $150K/yr

3+ years exp

BetterHelp is on a mission to make mental health care more accessible, and they are seeking an Audio Partnerships Manager to expand their audio advertising strategies in non-US markets. The role involves managing and optimizing podcast, radio, and digital radio campaigns while collaborating with a diverse team to drive key business metrics.

Health CareHealth DiagnosticsInternetMental HealthTherapeuticsWellness

Responsibilities

Report to the Senior Director of Growth Marketing to help manage planning, deploying, maintaining, monitoring, analyzing, optimizing and expanding our podcast, radio and digital radio advertising in our non-US/ESG markets in order to scale the business

Work alongside a great audio team comprising an ad ops specialist, a US Strategist, and an EU Strategist. (You will be the English-Speaking Int’l Specialist.)

Grow Betterhelp’s key metrics (members, ROAS, ROI, brand awareness, affinity, etc…) by exploring and testing new networks, shows and audio advertising

Build new media plans comprising podcast, radio and digital radio in each market, and seeing the campaigns through to execution, measurement and optimization

Manage our roster of existing audio partnerships across Podcast, Radio & Streaming

Continually strive for higher volume and better margins with ongoing optimization

Maintain weekly show reporting and improve upon reporting processes for better campaign management

Work with the Ad Ops Specialist to maintain QA solutions for campaigns for creative, compliance & performance

Assist our Ad Ops Specialist in data entry and campaign management ranging from keeping track of IOs to billing

Maintain and further develop our agency and network relationships

Work with AP to get invoices paid on time

Enjoy great teamwork, have lots of fun, and take pride in building a world-class business that makes a difference in people's lives

Bring the big ideas

Qualification

Audio campaign managementNon-US audio landscape knowledgeAnalytical mindsetMedia buyingPlanningPerformance optimizationDirect-To-Consumer MarketingCopywriting for audioPodcast industry toolsTech savvyCommunicationAttention to detailTime managementOrganizational skillsPositive outlookTeamwork

Required

3-5 years managing audio (podcast, radio & digital radio) campaigns - media buying and planning, creative, execution, performance & optimization

Have deep knowledge of non-US podcast, radio and digital radio landscapes, including publishers, agencies, shows, and opportunities. Specifically UK, CA, AUNZ and IE

Analytical mindset with the ability to evaluate performance based on data

Tech savvy

Excellent communication (oral and written), attention to detail, time management and organizational skills

Positive outlook and ability to work as a team