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The Times-Picayune | Nola.com · 11 hours ago

Digital Audience Editor

New Orleans, LA, US

Full-time

Onsite

Mid Level

The Times-Picayune | Nola.com is seeking a sharp and savvy digital audience editor to join their team at the largest news organization in Louisiana. This role focuses on growing digital audiences, managing content across various platforms, and promoting local dining coverage through strategic engagement and analysis.

Broadcast Media

Responsibilities

Optimize our journalism for digital performance from headlines to SEO

Promote our journalism across social platforms, push alerts, email newsletters, homepages, and apps

Make decisions about which stories and photo galleries to prioritize on which platforms and edit snappy headlines, share text and other copy that will draw in readers

Occasionally create original, timely digital content – from writing a quick trending story to creating a short vertical video

Monitor social media and other news outlets for breaking and trending news and advise the newsroom on stories we’re missing

Analyze our stories’ digital performance – from pageviews and users, to time spent and digital conversions – to help make decisions about promotion strategies

Advise reporters and editors in the newsroom on how our coverage is performing online and make suggestions for improvement

Help plan for digital coverage of major news events, coordinating with editors and reporters on breaking / developing stories, live coverage, video plans and more

Develop promotional strategy for all Where NOLA Eats coverage, from videos to articles to polls