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Sycamore Rehabilitation Services, Inc. · 7 hours ago

Director of Marketing

Danville, IN

Full-time

Onsite

Director/Executive

Sycamore Rehabilitation Services, Inc. is seeking a Director of Marketing to lead and coordinate the organization’s marketing, communications, and brand strategy. This role involves providing strategic direction and hands-on leadership across various marketing initiatives to enhance brand presence and drive engagement.

Individual & Family Services

Responsibilities

Develop and execute integrated digital and print marketing strategies aligned with organizational goals

Design and implement organization-wide campaigns, fundraising initiatives, and promotional efforts

Maintain and protect Sycamore’s brand standards and ensure consistent use across all departments and external partners

Provide creative direction and messaging for agency initiatives, events, and materials

Manage all organizational social media platforms, with strategic emphasis on high-engagement channels

Create, schedule, publish, and monitor original digital content

Manage search engine optimization (SEO) and digital analytics to increase visibility, engagement, and inbound leads

Monitor performance metrics and adjust strategies to optimize reach and impact

Create compelling written and visual content for blogs, campaigns, newsletters, and marketing materials

Develop impact stories highlighting individuals served, staff achievements, and organizational milestones

Manage internal communications, including The NEST intranet and The NEST Express employee newsletter

Oversee email and text communication systems for internal and external audiences

Manage and maintain the Sycamore Services website, including updates, redesigns, and content accuracy

Oversee online platforms including the employee swag store and marketing-related business systems

Manage CRM lead tracking, data accuracy, and follow-up workflows

Support fundraising and donor engagement systems, including online giving tools

Design and coordinate advertising for local, regional, and community publications

Draft and distribute press releases and coordinate media outreach

Ensure consistent messaging and brand representation in all public-facing communications

Serve on internal committees, including Grants & Fundraising and Employee Recognition

Collaborate cross-functionally with leadership, program teams, finance, and external partners

Plan, promote, and support marketing, community, and fundraising events

Provide onsite event support, photography, social media coverage, and brand oversight

Qualification

Digital marketing strategyBrand managementMulti-channel marketing campaignsSEO managementContent developmentCRM managementMicrosoft Office proficiencyWritten communicationVerbal communicationOrganizational skillsTeam collaboration

Required

Bachelor's degree in a related field and/or extensive experience in marketing, business systems, and advertising

Up-to-date knowledge of current trends and best practices in digital marketing and performance measurement

Proven experience identifying target audiences and developing, executing, and leading multi-channel marketing campaigns that engage, educate, and motivate

Demonstrated effective leadership experience at the director level

Proven ability to build positive, productive, and professional relationships with diverse stakeholders

Ability to work both independently and collaboratively within a team

Proficiency in Microsoft Office programs

Excellent written and verbal communication skills

Strong organizational, facilitation, and time-management skills

Ability to be flexible, dependable, and a collaborative team player

Strong multi-tasking capabilities in a fast-paced environment

Ability to travel to Sycamore Services locations as needed

Ability to lift up to 25 pounds to assist with vendor fairs and community event setup