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Walmart Canada · 9 hours ago

(USA) Senior Analyst, Marketing Planning and Strategy

San Bruno, CA

Full-time

Onsite

Mid, Senior Level

$84K/yr - $156K/yr

3+ years exp

Walmart Inc. is a leading retail company that connects brands to millions of shoppers through innovative media experiences. The Senior Analyst, Industry Marketing role involves supporting the strategy, planning, and execution of impactful marketing experiences to elevate Walmart Connect’s brand and drive engagement with advertisers and partners.

DeliveryRetailShopping

Responsibilities

Support the strategic planning and execution of Walmart Connect’s portfolio of internal events

Partner with the Senior Manager to help define event objectives, KPIs, measurement frameworks, and success criteria aligned to marketing and business goals

Lead the execution of assigned events or workstreams, ensuring timelines, deliverables, and quality standards are met

Collaborate with cross-functional partners including Sales, Marketing, Communications, Product Marketing, Media Insights, and others to ensure programming and storytelling support strategic priorities

Build and manage detailed project plans, timelines, and workflows to support seamless event execution

Work closely with Brand & Content Strategy and Creative teams to support cohesive, narrative-driven event experiences and consistent brand identity across activations, collateral, and digital touchpoints

Support venue sourcing, vendor evaluation, and coordination across production, A/V, F&B, décor, and logistics

Manage registration, attendee communications, rooming lists, itineraries, and on-site operational details

Support on-site execution by coordinating vendors, assisting leadership, welcoming guests, and helping resolve real-time issues

Contribute to post-event surveys, reporting, and performance insights to measure impact and inform future planning

Support budget tracking, vendor invoicing, and reconciliation in partnership with the Senior Manager

Document learnings and identify opportunities to streamline processes and improve future experiences

Always act in accordance with Walmart values and our everyday low-cost ethos

Qualification

Event marketingStrategic planningProject managementVendor managementCommunication skillsBudget managementOrganizational skillsCollaborationAttention to detailFast-paced environment

Required

3-5 years of experience in industry marketing, event marketing, or large-scale event execution

Experience supporting or leading high-visibility, client-facing or executive-level events

Exposure to media, advertising, retail media, or technology industries

Strong project management and organizational skills with attention to detail

Ability to translate strategy into clear execution plans

Experience working with vendors, budgets, and operational logistics

Strong written and verbal communication skills

Comfortable working in a fast-paced, highly collaborative environment

Ability to build effective working relationships across cross-functional teams

Willingness to travel for on-site execution

Bachelor's degree in business or related area OR 2 years' experience in business or related area

Benefits

Health benefits include medical, vision and dental coverage.

Financial benefits include 401(k), stock purchase and company-paid life insurance.

Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.

Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.