Apply on Employer Site

Renuity · 7 hours ago

Promoter Manager - Events and Retail

Washington, DC

Full-time

Hybrid

Mid, Senior Level

$75K/yr - $115K/yr

5+ years exp

Renuity is the most trusted name in home improvement, dedicated to providing homeowners with a seamless journey to a home they love. The Promoter Manager plays a critical role in hiring and training marketing associates, overseeing promoters in designated territories, and ensuring effective lead generation for the sales staff.

ConsumerResidentialService Industry

Responsibilities

Build the F2F program from the ground up, including strategy, processes, staffing model, reporting, and performance standards

Recruit, train, and manage field representatives to ensure consistent execution, strong performance, and brand-aligned customer interactions

Identify challenges and develop solutions within each market

Identify, source, and secure high-value retail and event partnerships (big box stores, local retailers, community events, home shows, and specialty venues)

Develop and foster ongoing positive working relationships with the business leadership, vendors, and customers

Design scalable event and retail activation playbooks, including booth standards, messaging, staffing guidelines, and customer experience flows

Lead, assist, and motivate employees to meet and exceed sales goals

Analyze performance data to optimize venues, shift investments, and continuously refine the F2F strategy

Responsible for submitting all paperwork completely and accurately

Responsible for accurately tracking and communicating all activity to Retail Operations

Manage event and retail budgets, including forecasting, ROI analysis, and vendor negotiations

Qualification

Lead generation resultsTalent management expertiseOperational mindsetLeadership experienceData-driven decision makingFinancial literacyMicrosoft Office 365Coaching skillsTech savvyCommunication skillsCollaboration skills

Required

At least 5 years of leadership experience in Face-to-Face lead acquisition with regional or national scope (Preferred industry experience: home-improvement, solar, telco or similar high-ticket B2C)

Proven track record of managing large, distributed teams and delivering lead generation results in face-to-face channels

Data-driven, with experience using analytics to drive decisions and performance. Teaches both managers and promoters/canvassers how to self-diagnosis KPIs to make performance improvements

Talent Management expertise with a proven playbook for recruiting, onboarding, and retaining high-energy canvass, retail and event promoters at scale

Strong operational mindset with experience building scalable processes and systems, with a track record of increasing lead volume while improving efficiency through program improvements

Excellent leadership, communication, and cross-functional collaboration skills

Willingness to travel as needed to support field teams and campaigns

Hands-on Leader who regularly spends time in the field coaching and demonstrating lead generation (doesn't just 'talk the talk' can really 'walk the walk')

Tech savvy leader who can implement and optimize technology to improve success with field-marketing applications, digital lead generation tools, geo-fencing, and CRM attribution

Financially literate, P&L owner who can drive cost efficiency with the ability to model ROI scenarios for new markets and events

Strong knowledge of Microsoft Office 365 Suite, and the ability to learn and effectively use software applications such as ADP, Lead Perfection, Salesforce, and other applications used in job duties

Ability to stand for extended periods of time and occasionally lift and/or move up to 50 lbs