Pansophic Learning · 10 hours ago
Performance Media Specialist
Ohio, United States
Full-time
Hybrid
Mid Level
$65K/yr - $75K/yr
3+ years expPansophic Learning is seeking a Performance Media Specialist responsible for executing and optimizing paid search and social campaigns. This role involves managing campaigns to drive engagement and enrollment readiness while ensuring compliance and performance goals are met across various regions.
EdTechEducation
Responsibilities
Build, manage, and optimize paid search and paid social campaigns across Google Ads, Meta Ads Manager, TikTok Ads, and emerging platforms, ensuring alignment to funnel goals across all three business units
Develop keyword taxonomies, responsive search ads, audience segmentation strategies, creative variations, and structured testing roadmaps grounded in hypothesis-based experimentation
Own pacing, budget monitoring, bid strategies, campaign governance, quality assurance, and issue resolution, ensuring campaigns remain efficient and fully compliant with internal standards
Tailor messaging frameworks, creative briefs, and audience-specific approaches to the distinct needs of ACCEL Schools, ELAs, and CapEd, incorporating local nuance and community identity where relevant
Maintain exceptional tracking hygiene across UTMs, naming conventions, pixel configurations, event mappings, and CRM integrations to ensure clear attribution and accurate performance insights
Partner with Analytics to validate reporting, enhance data quality, contribute to dashboards, and identify meaningful performance trends across multiple geographic markets
Develop structured insight summaries using the “what happened, why, and what’s next” communication model, supporting strategic decisions at the business-unit and organizational level
Work closely with Enrollment and CRM teams to monitor lead quality, assess funnel health, and identify gaps or opportunities across all enrollment pathways
Support seasonal planning, scenario modeling, and yield analysis to guide budget adjustments across enrollment cycles and statewide demand fluctuations
Maintain strict adherence to privacy, brand safety, and suitability standards across all platforms
Contribute to process documentation, SOP enhancement, and broader system improvements to help scale multi-unit execution more efficiently
Other duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or an equivalent field
3–5 years of hands-on experience managing paid search and paid social campaigns
Strong analytical capability with the ability to turn data into actionable insights
Experience working with agencies, vendors, or multi-location organizations with complex operational requirements
Demonstrated understanding of auction dynamics, platform automation, audience targeting, and creative–audience interaction effects
High proficiency in communication, organization, prioritization, and cross-functional collaboration
Preferred
Experience with TikTok Ads, YouTube/CTV, programmatic platforms, and short-form creative direction
Familiarity with GA4, Looker, Power BI, Tableau, Data Studio, or similar analytical environments
CRM experience, including Salesforce, HubSpot, or Braze, as well as familiarity with enrollment pipelines and downstream lead behavior
Background in education marketing, multi-location operations, early childhood programs, or mission-driven organizations
Exposure to AI-assisted optimization, MMM/MTA, incrementality testing, and advanced experimentation frameworks
Benefits
Medical insurance
Dental insurance
Vision insurance
401(k) retirement plan
Life insurance
Long-term disability insurance
Short-term disability insurance
10 paid holidays annually
Paid Time Off to cover sick, vacation, and personal absences.
4 unique health insurance plans to choose from that cover a wide range of deductibles and co-insurance levels.
Company
Pansophic Learning
A for-profit charter management organization with schools in the United States, Switzerland, and the United Kingdom.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Eric Waller
Chief Technology Officer
Maria Szalay
Chief Operating Officer
Recent News
2025-05-10
Company data provided by crunchbase