Acuity · 8 hours ago
Senior Brand and Product Marketing Manager
Des Plaines, IL
Full-time
Hybrid
Mid, Senior Level
$91K/yr - $164K/yr
5+ years expAcuity Inc. is a market-leading industrial technology company focused on innovative products and services. The Senior Brand and Product Marketing Manager will drive brand growth and market leadership through strategic marketing initiatives, leading brand strategy, go-to-market planning, and integrated campaigns.
ElectronicsLightingManufacturingSmart BuildingSmart Home
Responsibilities
You lead the development and stewardship of brand strategy and positioning in close partnership with key business stakeholders, ensuring the brand’s unique value is clear and differentiated in the marketplace
You define and maintain the brand’s messaging, tone, and narrative across all channels and touchpoints—including the website—while ensuring visual identity remains consistent, compelling, and aligned with strategic goals
You shape how customers experience the brand, influencing marketing and business activities to reinforce that vision
You continuously monitor brand perception, analyze key metrics, and adapt strategy to stay relevant and competitive
As one of the brand’s ambassadors internally and externally, you build alignment, inspire engagement, and drive enthusiasm for the brand
You own, develop, and execute the annual marketing plan for our architectural downlighting brands, creating campaigns and content that build brand awareness, drive thought leadership, accelerate product adoption, and drive sales growth
You lead the go-to-market strategies and execution for new product introductions and support lifecycle management, collaborating with product management, engineering, creative, and sales to ensure successful launches
Through compelling messaging, engaging visuals, and integrated tactics, you ensure every launch resonates with customers
You create compelling product- and brand-specific content, including sales enablement tools, social media content, technical collateral, digital assets, videos, etc
You source opportunities and support sales or product management to ensure the brand is correctly represented at events, sponsorships, and may represent the brand at meetings or events
You deeply understand customer motivators, behaviors, and emerging trends to craft messaging and content that resonates across the proper channels
By understanding target applications and design challenges, you position solutions that speak directly to customer needs
You stay ahead of market shifts and competitive intelligence, using these insights to shape marketing strategies and deliver compelling, differentiated stories that inspire engagement and drive results
You build strong relationships and collaborate with product managers, engineering, sales, and the broader marketing organization to align on priorities and deliver results
Maintains regular communication to ensure alignment on direction, progress, and changes
You identify what KPIs you need to track and analyze to determine what’s working, uncover opportunities for improvement, and optimize marketing strategies for greater impact and continuous growth
You support and, as required, lead initiatives for the team or the organization
Lead key marketing improvement initiatives, driving productivity and efficiency across the team
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field
5+ years of progressive experience in brand and product marketing, preferably in architectural lighting, building products, or related industries
Proven track record of developing and executing integrated marketing plans and successful product launches
Has a curious mindset with a demonstrated ability to drive innovative solutions and solve complex problems, influencing business direction
Excellent written and verbal communication skills; ability to craft compelling messaging for technical and non-technical audiences and maintain a consistent brand voice
Strong project management skills, with the ability to manage multiple priorities and deliver results on time and within budget
Experience collaborating with cross-functional teams and leading team projects, influencing without direct authority
Analytical mindset with the ability to interpret data and market trends to drive strategy
Experience mentoring and developing other marketing professionals, acting as a resource for colleagues with less experience
Available to travel based on business needs
Benefits
Health care
Dental coverage
Vision plans
401K benefits
Commissions/incentive compensation depending on the role
Company
Acuity
Acuity Inc. (NYSE: AYI) is a market-leading industrial technology company.
10001+ employees
H1B Sponsorship
Acuity has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (5)
2023 (4)
2022 (2)
2021 (8)
2020 (3)
Funding
Current Stage
Public CompanyTotal Funding
unknown2001-12-07IPO
Leadership Team
Neil Ashe
CEO
Vernon J. Nagel
Executive Chairman
Recent News
2025-12-05
Investor's Business Daily
2025-11-29
Company data provided by crunchbase