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Dollar General · 7 hours ago

SR ACCOUNT EXECUTIVE - DGMN

Goodlettsville, TN

Full-time

Hybrid

Mid, Senior Level

4+ years exp

Dollar General is a company that values the unique strengths and perspectives of its employees, aiming to provide a range of career opportunities. The Senior Media Account Executive is responsible for managing media partnerships with new and emerging brands, leveraging insights to create media opportunities that align with client goals.

Retail

Responsibilities

Identifying and fostering new advertiser relationships

Owning a vertical of business and driving the selling cycle (both directly and indirectly) with a portfolio of CPG clients including working with different groups that own advertising and marketing budgets, for example Shopper Marketing, Ecomm teams, Shopper Agencies, National Agencies of Record, Digital Teams and fostering trusted relationships with leadership among all clients within their book

Identifying and bringing forward media opportunity using shopper insights and tying those insights through to media activation opportunities to meet client KPIs

Forecasting and managing pipeline and setting right expectations to ensure proper pipeline and forecasting

Collaborating internally with a network of support functions including Product, Operations, Media Buyers, Media Planners, Insights, and Data Science to deliver the best of DGMN to our clients

Qualification

Digital media experienceSales results deliveryClient leadership skillsRetail data interpretationDiverse book managementAnalytical acumenInterpersonal skillsSelf-starter