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TENEX.AI · 1 day ago

Events & Social Media Marketing Manager

Overland Park, KS

Full-time

Hybrid

Senior Level

5+ years exp

TENEX.AI is an AI-native, automation-first Managed Detection and Response provider, seeking a strategic marketing manager to guide their marketing function. The Events & Social Media Marketing Manager will be responsible for developing and executing event strategies, managing social media campaigns, and aligning marketing efforts with sales goals.

Artificial Intelligence (AI)Cyber SecurityNetwork SecuritySaaS

Responsibilities

Own the end-to-end strategy, planning, and execution for all Tenex events, including major industry tradeshows, regional field events, executive VIP dinners, customer summits, and virtual experiences, ensuring alignment with sales pipeline and revenue goals

Develop and manage the annual event calendar and budget, meticulously tracking all expenditures and forecasting resource needs for large-scale and high-impact initiatives

Lead all logistical planning, including venue sourcing, contract negotiation, vendor management, booth design/production, staffing schedules, A/V, F&B, and onsite execution for seamless event delivery (leveraging expertise in managing 11,000+ attendee conferences)

Build and optimize scalable event playbooks, briefing documentation, and execution frameworks to ensure consistency, maximize operational efficiency, and provide clear visibility across the organization

Partner closely with Sales and Customer Success leadership to define event goals, create account segmentation plans, and strengthen customer/prospect engagement through tailored event experiences

Implement coordinated pre- and post-event outreach strategies to maximize in-booth engagement, meeting scheduling, and opportunity creation

Develop and manage the sponsorship and exhibitor strategy, including securing partners and building custom activation packages to drive partner revenue and value

Serve as a key contributor to event-related content, working with PMM and Product teams to create tailored event messaging, presentation materials, and promotional collateral that simplify technical cybersecurity concepts and elevate product value

Develop compelling narrative arcs and creative differentiation strategies for events to ensure Tenex stands out in competitive markets

Manage the strategy and execution of event-related social media campaigns to drive attendance, expand brand reach, and boost digital engagement pre-, during, and post-event (leveraging experience in achieving 100-150% growth in digital engagement)

Produce and post content across relevant social channels, ensuring consistent messaging and brand voice in support of event and lead generation initiatives

Manage event ROI reporting and attribution modeling using platforms like Salesforce and relevant event tech (e.g., Hubspot, Sprout, etc)

Track key performance indicators, including leads generated, pipeline sourced/influenced, cost per opportunity, and MQL performance

Deliver executive-level post-event analyses, providing insights and data-driven recommendations to optimize future event strategy, resource allocation, and overall event ROI

Qualification

B2B SaaS MarketingEvent MarketingLead GenerationROI ReportingSocial Media StrategyContent CreationData AnalysisOperational ExcellenceEvent Technology KnowledgeCross-functional Collaboration

Required

5+ years of progressive marketing experience, with a focus on Enterprise B2B SaaS and product marketing (cybersecurity strongly preferred)

5+ years of deep expertise in end-to-end event and experiential marketing, including high-impact tradeshows, customer summits, executive events, and sponsorship ecosystems

Proven track record in driving qualified lead generation, growth marketing, and campaign management that directly contributes to revenue growth and pipeline acceleration

Exceptional skills in event ROI Reporting & Attribution Analysis, with demonstrable experience using data to track leads, pipeline sourced/influenced, and optimize event spend (proficiency with tools like Salesforce and Tableau)

Knowledge of in-event technology and CRM platforms including Cvent, RainFocus, Wrike, Exhibit Force, and Salesforce

Exceptional writing, storytelling, and content creation skills, with the ability to simplify technical concepts into clear, engaging marketing materials and event narratives

Demonstrated success in developing and managing event social media strategy to drive event attendance and digital engagement growth

Strong operational excellence with experience managing large-scale budgets, complex vendor relationships, and detailed logistics planning for 1000+ attendee events

Outstanding cross-functional collaboration skills (Sales, Customer Success, Brand, Product) with a history of driving coordinated pre- and post-event customer/prospect outreach

Strong analytical mindset with a history of using data-driven decision-making to optimize marketing spend and performance

Travel requirements, including industry events or lead generation initiatives, are possible

Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)