TCL North America · 1 month ago
Head of Content & Creative
Irvine, CA
Full-time
Onsite
Lead/Staff, Director/Executive
$150K/yr - $175K/yr
5+ years expTCL North America is seeking a Head of Content and Creative to oversee and elevate their overall creative and content strategy. This role involves guiding a high-performing team to deliver world-class content across various touchpoints while maintaining a clear creative vision and collaborating with cross-functional teams.
Consumer Electronics
Responsibilities
Define and maintain a clear creative vision across all TCL product categories
Develop narrative frameworks that unify branding, digital, retail, PR, and social storytelling
Create emotionally resonant stories based on product truth, consumer insights, and category positioning
Lead the development of key visuals, campaign direction, and creative assets for major launches
Build TCL's cross-category content system to support consistent, modular, and scalable storytelling
Establish creative playbooks for PDP, A+, video, social, retail demos, events, and campaign toolkits
Oversee development of complete content kits for product launches with clear guidelines and deliverables
Ensure content is optimized for digital performance, conversion, and retail readiness
Lead and mentor a multi-disciplinary team of designers, writers, editors, photographers, and creators
Drive high creative standards and push innovative thinking across all content formats
Strengthen TCL's visual and verbal identity systems to support brand growth
Manage external creative partners, agencies, production houses, and creators
Partner with Product Marketing to translate strategy into clear creative narratives
Collaborate with Integrated Marketing Communications to align creative with go-to-market phases
Work with Digital, Retail.com, and Retail Activation teams to deliver impactful, conversion-driven content
Align with Brand Marketing to ensure cultural relevance and amplification
Collaborate with Product Intelligence to build AI-ready content workflows and templates
Qualification
Required
Bachelor's degree in design, marketing, communications, film, visual arts, or a related field
5 years of creative leadership experience in consumer electronics, global tech, entertainment, gaming, or agency environments
Strong portfolio demonstrating brand-level creative, key visuals, campaigns, video, retail experiences, and multi-channel content programs
Experience building or leading creative/content studios, scalable content systems, or narrative frameworks
Proven ability to lead creative across digital, retail, social, brand, and in-store channels
Experience producing content for retail.com, including PDP and A+ assets
Strong understanding of creative performance, consumer insights, and conversion metrics
Skilled in creative direction, storytelling, design fundamentals, copywriting, and narrative architecture
Strong leadership skills with experience motivating and developing creative teams
Ability to collaborate closely with executive leadership and influence cross-functional decisions
Strong operational discipline, including systems, workflows, templates, and process management
Preferred
Experience with AI-assisted content creation and emerging creative tools
Experience in consumer electronics, smart home, gaming, or fast-moving tech categories
Experience working with a global organization and navigating HQ-to-market alignment
Experience supporting retail partners such as Best Buy, Walmart, Amazon, Costco, T-Mobile, and Verizon
Benefits
Vacation: Starting at 15 days per year
Sick Days: 10 days per year (prorated based on start date)
Paid Holidays: 12 days per year
Medical Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
Pension Plan
Company
TCL North America
After spending over 40 years at the forefront of consumer technology, TCL has pushed the boundaries of what’s possible, raising the bar across our industry, and proudly pioneering new innovations.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Chris Regina
Chief Content Officer
Daniel Smith
Chief Creative Officer
Company data provided by crunchbase