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Fontainebleau Las Vegas · 2 hours ago

Marketing Operations Senior Analyst

Las Vegas, NV

Full-time

Onsite

Mid, Senior Level

$70K/yr - $95K/yr

1+ years exp

Fontainebleau Las Vegas is a hospitality company looking for a Marketing Operations Senior Analyst. The role involves supporting the direct marketing department through marketing execution, technology implementation, data segmentation, and analysis to enhance marketing strategies and operations.

Hospitality

Responsibilities

Support and perform the day-to-day data operations for direct marketing and digital marketing

Implement efficient and scalable methodologies, processes, workflows, and automations for loyalty marketing data management and operations composed of multiple technology systems and platforms

Manage and optimize direct marketing efforts

Provide timely marketing reporting and analytical support to internal business stakeholders and senior leadership to support effective business decision-making

Perform data modeling, reporting, and analysis on marketing performance

Build email and direct marketing campaigns

Collaborate with stakeholders in developing and implementing marketing strategies

Create and/or maintain end-to-end database marketing performance reporting and analytics dashboards

Coordinate and collaborate closely with the database marketing campaign team in the set-up, QA, and activate promotional offers across multiple systems to enable smooth and accurate multi-channel offer redemptions

Provide and present optimization insights and recommendations for marketing strategies and campaigns based upon analysis to leadership team

Serve as an in-house specialist for customer data and our guest and loyalty databases (i.e., customer profiles, data/address hygiene, personalization, campaign management, data privacy, and database analytics)

Perform ad-hoc analysis, reporting or projects as requested

Temporary or permanent duties and responsibilities may be added to or modified as deemed necessary

Qualification

Data analysisSQLData visualizationExcelDatabase managementCuriosityCommunication skillsAttention to detailSelf-starter

Required

Bachelor's degree in business with a focus on quantitative fields (analytics, statistics, data science) and/or equivalent professional work experience in analytics roles

Minimum one year of experience in a casino marketing, database marketing, or loyalty marketing role required

Prior experience in gaming/hospitality industry required

Hands-on experience in Excel (pivot, lookups, etc.), data querying/modeling tools (SQL, R, Python, etc.), data visualization/BI tools (Tableau, PowerBI, etc.) and HTML

Proficiency in writing, debugging, and refining SQL query scripts required

Strong operational knowledge working with omnichannel marketing platforms

Strong technical understanding of data, database management, and reporting/analytics, especially involving large and complex datasets (transactional/interaction-level customer data)

Have ability to quickly gain proficiency of a database marketing tech stack and data flow that involve multiple systems, databases, and tools

Keen attention to detail & accuracy in data handling and reporting

Strong verbal/written communication and data presentation skills, including an ability to effectively communicate with both technical and non-technical teams

A self-starter with an ability to anticipate, multi-task, and prioritize workload with minimal supervision in a fast-paced and quickly evolving environment

Have natural curiosity and thrive in answering business questions with data and metrics

Passionate about scalable and future-proof processes, systems, and analytics

Must be at least 21 years of age