Women of the Vine & Spirits · 1 month ago
Senior Brand Manager, Prestige Wine & Champagne
New York, NY
Full-time
Hybrid
Senior Level
$131K/yr - $163K/yr
5+ years expPernod Ricard USA is a global premium spirits and wine company known for its leading brands. The Sr. Brand Manager will be responsible for supporting strategic brand plan development and innovation launch plans for the Perrier Jouet, MUMM, and Chateau Sainte Marguerite brands, aiming to build brand equity and drive long-term profitable growth.
Food & Beverages
Responsibilities
Support the development of national and local programs/strategies with flexibility and local adaptation in mind, lead agency management of asset development, dissemination and then the tracking of programs to key states, channels and customers
Manage luxury partnerships and eCommerce partnerships that require a strategic approach, focusing on understanding partner values, aligning goals, creating compelling offers, negotiating terms, and executing a well-defined plan, while ensuring brand integrity and long-term success
Provide oversight and leadership of Prestige Brands in Supply Planning & Operations workstreams, as well as Brand Pricing projects to simplify, prioritize, and drive more commercial accountability for the brands
Support Brand Director with the coordination of key global and national campaigns and special product or innovation projects with BrandCos and key stakeholders
Always-on tracking of traditional and digital media strategies / trends, demand territories and occasions, and brand perceptions
Qualification
Required
Minimum bachelor's degree (or equivalent); MBA or advanced degree preferable
5-8+ years of business experience, with experience in a senior level role in CPG, media agency or advertiser and, or working for or with key retail customers
Experience managing Prestige, Luxury and, or culturally iconic brands with sizable A&P budgets
Experience developing brand strategies grounded in insights and analytics
Must have experience in managing and partnering with a broad set of stakeholders in matrix organization as well as external agency partners
Must have experience managing financial and business performance including budget management
Benefits
Flexible work policy
Hybrid option with flexibility to work remotely 2 days a week
Company
Women of the Vine & Spirits
Women of the Vine & Spirits is the leading membership organization, worldwide, dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that empowers all to succeed.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Deborah Brenner
Founder & CEO
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