Apply on Employer Site

Hilton · 17 hours ago

Senior Analyst, Marketing & Loyalty Strategy & Operations

McLean, VA

Full-time

Onsite

Mid, Senior Level

4+ years exp

Hilton is a leading global hospitality company known for its award-winning workplace culture. As a Senior Analyst in Marketing & Loyalty Strategy & Operations, you will streamline processes, enable tool adoption, and ensure accountability against annual goals while collaborating with various leaders across the organization.

HospitalityLeisureResorts

Responsibilities

Develop and implement annual department goals, roadmaps, and progress tracking to improve efficiency, accountability, and team consistency

Establish and support managing weekly, monthly, and quarterly business rhythms to ensure alignment and visibility against annual goals

Audit and refine M&L processes to enhance clarity, operational effectiveness, and scalability

Manage and optimize technology, including Airtable, for streamlined workflows, campaign/program tracking, and scalable solutions

Explore and pilot opportunities to integrate AI and automation into marketing and loyalty operations

Collaborate with M&L and Commercial Services leaders to deliver consolidated progress reports for enterprise decisions

Advise M&L leaders on annual goal progress via structured reporting and milestone reviews

Coordinate with Hilton's Security and Compliance teams on data attestation and governance

Improve tools, processes, and workflow visibility with M&L and cross-functional partners

Work with teams to understand complex problems and synthesize for senior LT to help

Manage the departmental reporting calendar and track progress toward annual goals

Compile departmental updates into reports for leadership and teams

Lead process improvements, automation, and workflow optimization for M&L

Oversee tool adoption and administration (e.g., Airtable)

Maintain standard templates, guides, and best practices

Promote effective tool and process use via training and engagement

Qualification

Business operationsChange managementAirtable administrationMarketing automationProcess improvementEmerging technologiesTeam leadershipCross-functional collaboration