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ProSites · 11 hours ago

Senior Pay Per Click Strategist

Murrieta, CA

Full-time

Onsite

Mid, Senior Level

2+ years exp

ProSites is seeking a Senior Pay Per Click Strategist to enhance their PPC and LSA strategies to drive department success and improve client ROI. The role involves mentoring colleagues, collaborating with other departments, and utilizing data-driven techniques to scale and grow the department.

MarketingWeb DesignWeb Development

Responsibilities

Utilize Salesforce and other third-party tools for analytics, reporting, & interpretation

Proactively identify at-risk trends and/or clients via metrics and reporting to help reduce attrition

Oversee strategy results which may include a/b testing, varying methods of interpreting data, and identifying areas for cross-department collaboration

Understand and contribute to improved PPC "At-Risk" strategy and process

Stay ahead of digital marketing trends and help to anticipate coming client needs to help us gain and/or keep our competitive advantages

Assist PPC management to review, assess, and propose improved Pay-Per-Click (PPC) product solutions, processes, and packages including pricing, workflows, automation, etc

Work closely with department management regarding strategies to improve impressions, traffic, and conversions and help project management those initiatives

Assist in client keyword focus and strategy via AdWords, Google Analytics, etc

Collaborate with Sales, when needed, to recommend and propose PPC and/or LSA products for niche, regional, and/or custom clients

Collaborate with Account Managers to ensure an optimal client experience, including onboarding through the client lifecycle

Mentor PPC staff through continuous coaching and support

Assist PPC management to integrate new verticals and/or PPC-related products to ensure they are seamlessly implemented

Assist with the "Product Knowledge" gap in other departments by being a liaison and go-to resource