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Abbott · 1 week ago

Director, Strategic & Growth Marketing - Abbott Heart Failure

Austin, TX

Full-time

Onsite

Lead/Staff, Director/Executive

$171K/yr - $343K/yr

5+ years exp

Abbott is a global healthcare leader that helps people live more fully at all stages of life. As Director of Global Growth Marketing for the Heart Failure business, you will lead the development and execution of a robust brand and channel strategy, influencing patient and provider engagement to improve heart failure management outcomes.

BiotechnologyEmergency MedicineGeneticsHealth CareHealth DiagnosticsManufacturingMedicalMedical DeviceNutritionPharmaceutical

Responsibilities

Design and operationalize global brand strategy plans in service of commercial, brand and product strategies that ensure operational efficiencies across the globe while architecting for consistency across current and future customer experiences. Ensure the organization has the right structure and skills to deliver on the strategic vision

Define the vision and narrative for how products and services are presented to suit customer journeys and consumer objectives, effectively tell a story to positively influence senior leadership on this vision

Establish, deploy and continually evolve global standards across multi-channel metrics, with an eye toward advancing practice to enable multi-variate and attribution-based measurement models

Assess and develop a successful Marketing Strategy including digital and non-digital media (in partnership with commercial, IT, medical and regulatory stakeholders) in 'must win' countries, focused on consumers, patients, HCPs, and KOLs to drive market leading growth

Define a comprehensive Project Plan, inclusive of timelines, milestones, deliverables, partnership/ vendors, resource requirements, and budget

Develop in-depth Marketing Action Plans that define messaging/content, frequency, KPIs and expected ROI by product, by channel, and by customer/ patient segment

Develop and own a consistent, proven marketing framework, which countries use to calibrate current state, assess capability gaps, and accelerate measurable marketing effectiveness

Diligently monitor marketing innovation among competitors and non-competitors in adjacency markets

Continuously drive meaningful marketing innovation across HF and across all channels

Identify, recruit, develop and/or train, in partnership with country/regional commercial leaders, internal and external talent to ensure we maintain the marketing capabilities to drive market leading growth

Manage a team of high-performing individuals and managers

Provide informal and formal coaching in alignment with organizational objectives

Lead cross functional teams to develop sustained and scaled functional programs

Manage quarterly and annual budgets and effectively allocates resources to meet established business goals

Build relationships with key opinion leaders and customers to help develop/drive marketing strategies

Qualification

Brand marketingDigital marketingHCP marketingAnalytical skillsProject managementLeadership skillsInterpersonal skillsCommunication skillsOrganizational skillsTeamwork

Required

Bachelor's Degree in Communications, Marketing/Advertising, Business, Life Sciences, or related field (MBA preferred)

Minimum 5 years of Group Marketing manager level experience with HCP marketing

Progressive responsibilities in brand and digital marketing at a health care company

Robust experience with digital marketing and the use of AI to augment growth marketing strategy development and tactical measurement

10+ years of demonstrated experience at a managerial level in medical device

Extensive experience in HCP marketing

Strong interpersonal and people management skills

Strong analytical and project management skills

Must demonstrate ability to effectively prioritize projects that align with corporate priorities

Strong leadership skills, including the ability to set goals and provide positive and constructive feedback respectfully to build positive relationships and improve business results

Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization

Multi-tasks, prioritizes and meets deadlines in timely manner

Strong organizational, planning, and follow-up skills and ability to hold others accountable

Ability to work in a highly matrixed and geographically diverse business environment

Ability to work effectively within a team in a fast-paced changing environment